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Aisha Baker

A jewellery brand launched in 2017 by Aisha Baker and Hoonik Chang, offering limited-edition pieces inspired by fairy tales.

Last updated September 1, 2026

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Overview

Aisha Baker is a jewellery brand launched in 2017 by jewellery expert Aisha Baker and design director Hoonik Chang. The brand creates limited-edition pieces that reinvent classic fairy tales for the modern woman, using distinctive materials and high-spec manufacturing.

History

Launched by jewellery expert Aisha Baker and design director Hoonik Chang in 2017, Aisha Baker is a return to the fairy tales of our childhood: to the enchanted forests, mysterious castles and bewitching characters of folklore, elevated to add a dash of escapism to our modern lives. Every piece in the collection is a reinvention of classic fairy tales translated for the 21st century woman. The distinctive materials, eccentric design and high-spec manufacturing allow us to produce only a limited amount of masterpieces per collection, which makes each one even more special, as there will never be a second of the same.

Products and positioning

  • LUV Earring

    Made from bright red enamel with a diamond, this delicate piece is about understated romance, perfect for effortless, everyday wear.

  • Victory Dance

    This ring is crafted from a marvel of white diamonds, for all of life’s little victories.

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