Air Pink

Air Pink, stylised as airpink and also known in Serbian as Er Pink, was a Serbian private business-jet charter airline associated with Pink Media Group, the media and entertainment group founded and owned by Željko Mitrović. The aviation business was established in October 2004 and operated from Belgrade Nikola Tesla Airport. Rather than functioning primarily as a conventional scheduled passenger carrier, Air Pink focused on executive and VIP charter flying, corporate jet services, and other non-scheduled air transport activity. Its documented service geography extended across Europe, the Middle East, and North Africa. This operating model placed the brand in the business-aviation segment, where flights are generally arranged for private clients, companies, executives, public figures, or organised groups rather than sold through a regular timetable of scheduled routes. Public reference material does not provide a sufficiently complete historical record of Air Pink's fleet, aircraft registrations, annual flight volumes, route-by-route network, or detailed operating licences, so those aspects are not presented as established facts here. Air Pink's identity was closely connected with Pink Media Group and its founder, Željko Mitrović. The airline therefore represented an aviation extension of a broader Serbian media and entertainment group rather than a large independent network carrier. Its Belgrade base gave it access to the Serbian capital's principal international airport and supported charter operations to nearby European markets as well as longer-range destinations in the Middle East and North Africa. The brand's independent existence ended after a corporate and strategic transition in 2024. German entrepreneur Abed El Jaouni acquired a majority interest in the business, after which Air Pink was rebranded as ImperialJet. On that basis, Air Pink is treated in this dossier as a defunct or superseded brand rather than as an active airline operating under its original name. The transaction also marks the main documented turning point in the brand's recent history: the business continued in a revised identity, but the Air Pink name ceased to represent the operating brand. Because publicly available reference material is limited, this entry does not infer a precise shutdown date, liquidation event, fleet composition, or regulatory outcome. The best-supported description is that Air Pink was a Belgrade-based Serbian executive-charter airline founded in 2004, associated with Pink Media Group, and subsequently transformed into ImperialJet following a majority acquisition in 2024.

Air Pink was a Serbian private business-jet charter airline established in October 2004 as part of Pink Media Group. The group was founded and owned by Serbian businessman Željko Mitrović, and the aviation venture extended the Pink brand into private and corporate air transport. Air Pink was based in Belgrade, with its main operating base at Belgrade Nikola Tesla Airport. The airline's business model centred on executive and VIP charter services rather than a conventional scheduled passenger network. It provided corporate jet and private aviation services for customers requiring flexible, non-scheduled travel. Its documented destination coverage included markets in Europe, the Middle East, and North Africa. This geographic reach is consistent with the operating profile of a business-aviation provider, in which individual flights are arranged according to customer requirements rather than operated as fixed daily routes. Publicly available reference material identifies Air Pink's broad activity and base but gives limited detail about its operational development. A complete fleet history, aircraft-by-aircraft ownership record, passenger totals, route schedule, and changes in Serbian or international certification cannot be reliably reconstructed from the available sources. Accordingly, those details are not supplied as facts in this dossier. The decisive later change came in 2024, when German entrepreneur Abed El Jaouni acquired a majority interest in the business. Following the acquisition, the operation was rebranded as ImperialJet. This transition ended the Air Pink identity as the operating brand, although the business activity continued under a new name. The available reference material describes the change as a rebranding following a majority acquisition rather than as a documented bankruptcy or scandal. Air Pink's historical significance is therefore primarily as a Serbian business-aviation brand linked to Pink Media Group. It occupied a specialised position between airline transport and private aviation, serving executive, VIP, and corporate charter requirements from Belgrade. Its history consists of the creation of a Pink-affiliated aviation business in 2004, the provision of international charter services across three broad regions, and its eventual absorption into a new ImperialJet identity after the 2024 ownership change.

• 2024

  Majority acquisition and rebranding

  [1]Air Pinken.wikipedia.org

  Abed El Jaouni acquired a majority interest and the business was subsequently rebranded as ImperialJet.

• 2004

  Air Pink is established

  [1]Air Pinken.wikipedia.org

  Air Pink was founded in October 2004 as a private business-jet charter airline within Pink Media Group.

• 2004

  Belgrade becomes the operating base

  [1]Air Pinken.wikipedia.org

  The airline operated from Belgrade, with Belgrade Nikola Tesla Airport identified as its main base.

Serbian business-aviation and private-jet charter brand serving executive, VIP, and corporate customers.

• Private aviation · 2004

  Executive and VIP air charter

  Air Pink's principal documented offering was non-scheduled executive and VIP air charter. The service was designed for customers seeking private aircraft travel arranged around their own itinerary rather than a fixed airline timetable. Public sources identify the broad service category but do not establish the precise aircraft types, cabin configurations, or booking terms used during the brand's operation.

• Business aviation · 2004

  Corporate jet services

  The airline also provided corporate jet services for business travellers and organisations. These services belonged to the business-aviation segment and could support flexible international travel for executives, companies, and other private clients. Available material confirms the category and regional coverage but does not document a complete catalogue of aircraft or service packages.

• 2024

  Majority acquisition followed by ImperialJet rebrandingM&A

  Background

  Air Pink operated as a Pink Media Group-affiliated private aviation brand before a majority interest was acquired by German entrepreneur Abed El Jaouni.

  Action taken

  The business was transferred into new majority ownership and rebranded as ImperialJet.

  Aftermath

  The Air Pink name ceased to be the operating identity, while the aviation business continued under the ImperialJet brand.

  Source

• 2024

  Air Pink was rebranded as ImperialJet after a majority acquisition[1]Air Pinken.wikipedia.org

  M&A

  German entrepreneur Abed El Jaouni acquired a majority interest in the Air Pink business, after which the Serbian private-jet charter operation adopted the ImperialJet name.

1. 1Air Pinken.wikipedia.org