AI Reach Rank

AI Reach Rank (commonly shortened to AiRR) is an American software company and product brand focused on measuring how brands appear inside AI search and conversational AI engines. Its core proposition is that potential customers increasingly ask AI assistants about brands, and that the answers they receive are personalized and effectively invisible to the brand itself. AiRR positions itself as a way for marketers to see what AI is "really saying" about them and to take control of that conversation. The company's flagship benchmark is the AiRR Score, described on its website as "the 0 to 100 standard for brand perception in AI search." The score is measured per engine rather than blended, so a brand can see how prominently it is recommended on a specific platform such as ChatGPT. AiRR also markets a proprietary analysis called Persona AiRR Drift, which tracks how a brand's AI search recommendations change when the person asking the question changes — the same question, the same engine, but different answers depending on the user persona. AiRR's go-to-market approach centers on a free scan: a company can run one scan to see where its brand shows up in ChatGPT, followed by a demo and paid engagement. The company emphasizes that it measures "direct from the source, at scale," using methods intended to avoid the personalization fingerprints that make ordinary user queries unrepresentative. It states that it never touches a customer's systems during a scan. The brand is guided by an advisory board of marketing, data and finance executives. Publicly listed advisors include Patrick Fitzgerald, a digital growth leader with senior roles at SiriusXM Radio, CNN, NFL Gamepass International and The Action Network; Garrett Friedrichsen, VP, Global Marketing at Mastercard with prior roles at Ogilvy, eBay and Maritz; Petek Pekgoz, a marketing and digital executive with experience at Nomura, Lazard, JP Morgan and Citi; and Jerry Rocha, a data and BI strategist with experience at Estée Lauder, Nielsen and Mediacom. The company is privately held and, as of the available evidence, does not disclose a parent company or stock listing.

AI Reach Rank emerged as a software venture addressing a relatively new marketing problem: the rise of AI search and conversational assistants as a discovery channel for brands. As consumers began asking tools like ChatGPT for product and brand recommendations, marketers found they had little visibility into the answers being generated, because those answers are personalized to the individual user and cannot be reliably reproduced by the brand itself. The company built its platform around the AiRR Score, a 0-to-100 benchmark for brand perception in AI search. According to its website, the score is "measured per engine, never blended," allowing brands to see performance separately on engines such as ChatGPT. AiRR also developed Persona AiRR Drift, a proprietary analysis that shows how a brand's AI search recommendations change when the person asking the question changes. The company illustrates this with a demonstration in which the same question, asked of the same ChatGPT, produces three different answers for three different customers. AiRR's product messaging emphasizes the limits of self-testing. It notes that private or incognito browsing does not remove the "fingerprints" that personalize AI answers, meaning a brand's own queries are not representative of what customers see. AiRR claims to solve this by measuring "direct from the source, at scale," and states that a scan never touches a customer's systems. The customer journey begins with a free scan — one per company — followed by a demo and paid engagement. The brand is supported by an advisory board drawn from marketing, data and finance. Advisors listed on the company's About page include Patrick Fitzgerald (digital growth leader with roles at SiriusXM Radio, CNN, NFL Gamepass International and The Action Network), Garrett Friedrichsen (VP, Global Marketing at Mastercard, previously Ogilvy, eBay and Maritz), Petek Pekgoz (marketing and digital executive with experience at Nomura, Lazard, JP Morgan and Citi) and Jerry Rocha (data and BI strategist with experience at Estée Lauder, Nielsen and Mediacom). The company is privately held and does not publicly disclose a parent company or listing. Its website references proprietary AiRR data on ChatGPT for Q3 2026, indicating an active product and ongoing data collection.

A measurement and control layer for brand perception in AI search, offering per-engine scores and persona-level drift analysis rather than blended metrics.

• AiRR Score

  A 0-to-100 benchmark measuring how prominently a brand is recommended in AI search, measured per engine rather than blended.

• Persona AiRR Drift

  Proprietary analysis showing how a brand's AI search recommendations change when the person asking the question changes.

• AI search visibility scan

  A free scan, one per company, that shows where a brand appears in ChatGPT; the company states it never touches customer systems.

1. 1Control your brand's perception in AI search | AiRRairrscore.com
2. 2About: the team and advisors behind the AiRR Score | AiRRairrscore.com
3. 3AI Reach Rankwikidata.org