Ahoy Club

Ahoy Club is an Australian yacht charter and brokerage company founded in 2018 by entrepreneur Ian Malouf and his daughter, Ellie Malouf. The business began as a digital marketplace for superyacht charters, connecting customers with crewed yachts and enabling the booking of private maritime experiences. Its activities have since expanded beyond charter reservations into yacht brokerage, yacht management, and refit services. The company is headquartered in Sydney and has developed an international presence through offices or operations associated with London, Monaco, the Côte d’Azur, and Fort Lauderdale. Its service model combines technology-enabled discovery and booking with more traditional specialist services for yacht owners and buyers. This gives Ahoy Club a position spanning both the consumer-facing charter market and the professional side of the yachting industry. A notable project in the company’s history was its oversight of the refurbishment of Coral Ocean, a 73-metre Lürssen yacht. The refit, reported at €35 million, was completed in 2022, after which the vessel joined Ahoy Club’s charter fleet. The project illustrated the company’s involvement in large-yacht management and preparation, rather than merely listing third-party vessels for short-term hire. Ahoy Club has also broadened its market coverage through corporate partnerships and acquisitions. In 2023 it took a stake in Ray White Marine, an Australian and New Zealand brokerage representing Ferretti Group and Sunreef brands. In 2024 it acquired Floatspace, an online booking service focused on day-boats and more accessible charter experiences. The Floatspace transaction extended Ahoy Club’s instant-booking proposition beyond the superyacht segment and toward shorter and lower-entry boating occasions. The company has used yachts as venues for hospitality and promotional activity as well. During the 2025 Australian Grand Prix weekend, Ahoy Club offered the 54-metre yacht Mischief for private functions. This type of event activity supports the brand’s positioning around premium leisure, corporate entertaining, and bespoke maritime experiences. Ahoy Club’s identifiable business scope therefore includes crewed yacht charter booking, yacht sales and brokerage, yacht management, refit coordination, and digital booking for day-boats and other charter products. It is positioned as a premium, internationally oriented yachting-services brand rather than a mass-market travel company. Publicly available material does not establish detailed financial results, ownership structure, employee numbers, or a complete list of current offices and vessels.

Ahoy Club was established in 2018 by Ian Malouf and Ellie Malouf as a digital marketplace for superyacht charters. Its initial proposition centered on helping customers find and book crewed yachts for private travel and leisure. Rather than operating solely as a conventional yacht broker, the company developed a technology-oriented booking platform intended to make high-end charter discovery and reservations more accessible. The business subsequently broadened its role within the yachting sector. In addition to charter booking, Ahoy Club became associated with yacht brokerage, management, and refit work. These activities placed the company on both sides of the market: it could serve charter guests seeking vessels and owners requiring commercial, operational, or refurbishment support. One of the company’s most visible projects involved Coral Ocean, a 73-metre yacht built by Lürssen. Ahoy Club oversaw a refurbishment reportedly valued at €35 million, completed in 2022. After the work, Coral Ocean entered Ahoy Club’s charter fleet. The project demonstrated the company’s participation in the preparation and management of large vessels, including the transition of a refitted yacht into a charter product. Ahoy Club’s geographic footprint developed beyond its Sydney base. Public descriptions identify additional offices or operating locations in London, Monaco, the Côte d’Azur, and Fort Lauderdale, reflecting the international nature of yacht ownership, brokerage, and charter demand. Expansion also took place through partnerships and acquisitions. In 2023 the company took a stake in Ray White Marine, a brokerage serving Australia and New Zealand and representing Ferretti Group and Sunreef brands in those markets. The investment strengthened Ahoy Club’s connection to yacht sales and brand representation. In 2024 it acquired Floatspace, an online booking platform focused on day-boats and entry-level charter experiences. This acquisition extended Ahoy Club’s booking model beyond large superyachts and supported a wider range of shorter, more immediate boating reservations. The brand has also participated in event-led hospitality. During the 2025 Australian Grand Prix weekend, its 54-metre yacht Mischief was offered for private functions. The use of a charter yacht as an event venue illustrates Ahoy Club’s broader premium-experience proposition, which can encompass entertainment, corporate hospitality, and special occasions as well as traditional cruising. Available reference material does not provide a complete account of the company’s ownership, financial performance, leadership structure beyond its founders, or current fleet size. Accordingly, its documented history is best understood as the development of an Australian-founded digital yacht-charter marketplace into a broader international provider of charter, brokerage, management, refit, and event-related services.

• 2025

  Mischief used for Australian Grand Prix hospitality

  [1]Ahoy Cluben.wikipedia.org

  Ahoy Club offers the 54-metre yacht Mischief as a private-function venue during the Australian Grand Prix weekend.

• 2024

  Floatspace acquisition

  [1]Ahoy Cluben.wikipedia.org

  The company acquires Floatspace, extending its digital booking proposition into day-boats and more accessible charter experiences.

• 2023

  Investment in Ray White Marine

  [1]Ahoy Cluben.wikipedia.org

  Ahoy Club takes a stake in Ray White Marine, expanding its connection to yacht brokerage in Australia and New Zealand.

• 2022

  Coral Ocean joins the charter fleet after a major refit

  [1]Ahoy Cluben.wikipedia.org

  Ahoy Club oversees the reported €35 million refurbishment of the 73-metre Lürssen yacht Coral Ocean, which subsequently becomes available for charter through the company.

• 2018

  Ahoy Club is founded

  [1]Ahoy Cluben.wikipedia.org

  Ian Malouf and Ellie Malouf establish Ahoy Club as a digital marketplace for superyacht charters.

Premium yacht charter, brokerage, management, refit, and digital maritime leisure services

• Yacht charter · 2018

  Crewed superyacht charters

  Ahoy Club’s core offering is the booking of crewed yacht charters through its digital platform. The service is aimed at customers seeking private, professionally operated vessels for leisure travel, celebrations, and bespoke itineraries. Specific fleet size, charter regions, pricing, and booking conditions are not established by the available reference material.

• Yacht sales and brokerage

  Yacht brokerage

  The company provides brokerage-related services connected with yacht transactions and has expanded this activity through its stake in Ray White Marine. The available material confirms the brokerage focus but does not specify the complete range of sales mandates, represented builders, or transaction volumes handled under the Ahoy Club brand.

• Yacht management

  Yacht management

  Ahoy Club is associated with yacht-management services for owners and charter operations. These services complement the company’s brokerage and charter activities, although the public reference does not detail its exact management packages, technical responsibilities, crew arrangements, or managed-fleet size.

• Marine refit

  Yacht refit services

  Ahoy Club coordinates or manages refurbishment work on yachts. Its documented involvement in the €35 million refit of Coral Ocean provides a prominent example of this capability. The available sources do not establish whether the company performs the technical work directly or primarily manages specialist shipyards and contractors.

• Digital boat booking · 2024

  Floatspace booking service

  Following its 2024 acquisition of Floatspace, Ahoy Club’s digital offering included booking for day-boats and entry-level charter experiences. The service broadens the company’s reach beyond large superyachts and supports shorter-duration, more immediate reservations.

• Charter yacht · 2022

  Coral Ocean

  Coral Ocean is a 73-metre Lürssen yacht associated with Ahoy Club after a major refurbishment overseen by the company. The yacht entered the company’s charter fleet after the refit was completed in 2022.

• Charter yacht and event venue

  Mischief

  Mischief is a 54-metre Baglietto yacht available for charter in Australia. Ahoy Club also promoted the vessel for private functions during the 2025 Australian Grand Prix weekend, positioning it as both a cruising product and a premium hospitality venue.

• 2025Australian Grand Prix private-event hospitality

  Australia

  Ahoy Club offered the 54-metre yacht Mischief as a venue for private functions during the 2025 Australian Grand Prix weekend.

  Outcome. The activity associated the brand with major-event hospitality and bespoke luxury experiences; no attendance, revenue, or campaign-performance figures are available.

  Source

• 2024

  Acquire FloatspaceM&A

  Background

  Ahoy Club aimed to extend its digital booking model beyond superyachts into day-boats and entry-level charter products.

  Action taken

  The company acquired Floatspace, an online booking service for day-boats and accessible charter experiences.

  Aftermath

  The acquisition expanded Ahoy Club’s instant-booking capabilities and broadened the range of boating products associated with the brand. Deal terms were not disclosed.

  Source

• 2023

  Take a stake in Ray White MarineM&A

  Background

  Ahoy Club sought to expand its brokerage and yacht-sales presence in Australia and New Zealand.

  Action taken

  The company took a stake in Ray White Marine, a brokerage representing Ferretti Group and Sunreef brands in the region.

  Aftermath

  The transaction broadened Ahoy Club’s connection to yacht brokerage and manufacturer representation. Financial terms were not disclosed in the available material.

  Source

• 2025

  Mischief offered for private functions during the 2025 Australian Grand Prix weekend[1]Ahoy Cluben.wikipedia.org

  Campaign · Other

  Ahoy Club promoted its 54-metre yacht Mischief as a venue for private functions during the Australian Grand Prix weekend.

• 2024

  Ahoy Club acquires Floatspace[1]Ahoy Cluben.wikipedia.org

  M&A

  Ahoy Club acquired Floatspace, an online booking service focused on day-boats and entry-level charter experiences, broadening the company’s digital and instant-booking capabilities.

• 2023

  Ahoy Club takes a stake in Ray White Marine[1]Ahoy Cluben.wikipedia.org

  M&A

  Ahoy Club expanded its brokerage presence in Australia and New Zealand by taking a stake in Ray White Marine, a brokerage associated with Ferretti Group and Sunreef brands.

• 2022

  Ahoy Club completes the refurbishment of Coral Ocean and adds the yacht to its charter fleet[1]Ahoy Cluben.wikipedia.org

  Product launch · Other

  Ahoy Club oversaw a reported €35 million refurbishment of the 73-metre Lürssen yacht Coral Ocean. Following the project, the vessel became available through the company’s charter offering.

1. 1Ahoy Cluben.wikipedia.org