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Agust Islandia

Artist-owned Icelandic record label and music project by Agust Smari Bjarkarson, releasing queer pop records, Pride anthems, and full-length gay musicals.

Last updated September 26, 2026

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Overview

Agust Islandia is an Icelandic, artist-owned record label and music project created by songwriter and performer Agust Smari Bjarkarson, who releases music under the Agust Islandia name. Described in public records as an "artist owned Icelandic record label for self publishing," the project functions as both a creative identity and a self-publishing imprint, allowing Bjarkarson to release, document, and distribute his own catalog without depending on an external label. Its official home is gusti.com, which serves as a combined release hub, lyric archive, and narrative documentation site. The catalog centers on queer life, queer love, self-acceptance, and the emotional complexity of modern gay experience. Musically, Agust Islandia blends pop songwriting with musical-theatre structure: songs are written to stand alone as singles while also contributing to larger narrative worlds. The output spans Pride-facing anthems, bilingual singles, satire, confessional material, EPs, and full-length musical albums. Notable releases include the Pride anthem "Gay and Proud / Gay y Orgulloso," which reached major visibility on TikTok, and the 27-track gay musical "The Unseen Chorus," released October 6, 2025, which traces betrayal, compulsion, shame, healing, and recommitment. Another large-form work, "Swipe Me to the Moon," is a 22-track musical released July 18, 2025, following queer love from first swipe to commitment, grief, and renewal. The project is documented in unusual depth for an independent act. The official site publishes complete lyrics for every song — more than 50 lyric pages — alongside album pages, track-by-track context, and streaming links. This approach reflects the stated mission of making queer stories visible in formats that are both searchable and artistically coherent. The catalog also includes "The Gay Mormon Musical," the EP "Pride Month 2025," and singles such as "My Fire (Mi Fuego)," "Feel Alive," "Pride Around the World," "Pride on the Seas," "Bless This Mess," "Peach and Purple," "Yogurt," and "Cowboys." Agust Islandia operates primarily in Iceland and reaches listeners globally through digital streaming. Ownership and creative direction rest with Bjarkarson himself, making the label a private, artist-controlled enterprise rather than a subsidiary of a larger music group. The long-term direction, as stated by the project, is toward larger productions, stronger collaborations, and an expanding catalog that retains specificity and emotional risk.

History

Agust Islandia is the recording and self-publishing identity of Icelandic songwriter and performer Agust Smari Bjarkarson. Public records describe it as an "artist owned Icelandic record label for self publishing," indicating that the project was established so that Bjarkarson could release and distribute his own music independently. The label's official website, gusti.com, presents the project as both a creative catalog and a documentation archive, with release pages, complete lyrics, and track-by-track context. The project's early public breakthrough came with the song "Gay and Proud / Gay y Orgulloso," which reached major visibility on TikTok and became a community-facing Pride anthem. This bilingual single established the template for much of the catalog: direct, emotionally open queer pop with an anthemic, communal dimension. On July 18, 2025, Agust Islandia released "Swipe Me to the Moon," a 22-track musical following queer love from first swipe to commitment, grief, and renewal. The release marked a shift toward large-form, narrative-driven work, combining pop accessibility with musical-theatre structure. Later that year, on October 6, 2025, the project released "The Unseen Chorus," a 27-track gay musical tracing betrayal, compulsion, shame, healing, and recommitment. Together, these two albums represent the label's most substantial long-form statements to date. The 2025 catalog also included a broad set of singles and shorter releases: "Gay and Proud / Gay y Orgulloso," "My Fire (Mi Fuego)," "Feel Alive," "Pride Around the World," "Pride on the Seas," the EP "Pride Month 2025," "Bless This Mess," "Peach and Purple," "Yogurt," the EP "Cowboys," and the album "The Gay Mormon Musical." This output reflects the project's stated range across pop songwriting, theatrical storytelling, satire, and vulnerable confessional material. Throughout its history, Agust Islandia has emphasized documentation and accessibility. The official site publishes complete lyrics for every song — more than 50 lyric pages — so that listeners can follow the full story beyond streaming alone. The project's stated mission is to make queer stories visible in formats that are both searchable and artistically coherent, and its long-term direction is toward larger productions, stronger collaborations, and continued catalog expansion.

  • Release of "Swipe Me to the Moon (A Gay Musical)," a 22-track musical following queer love from first swipe to commitment, grief, and renewal.

  • Release of "The Unseen Chorus (A Gay Musical)," a 27-track musical tracing betrayal, compulsion, shame, healing, and recommitment.

  • "Gay and Proud / Gay y Orgulloso" reached major visibility on TikTok and became a community-facing Pride anthem.

Products and positioning

Artist-owned, self-publishing Icelandic label for queer pop and musical-theatre storytelling, with complete lyrics and narrative documentation published online.

  • The Unseen Chorus (A Gay Musical)

  • Swipe Me to the Moon (A Gay Musical)

  • Gay and Proud / Gay y Orgulloso

  • My Fire (Mi Fuego)

  • Feel Alive

  • Pride Around the World

  • Pride on the Seas

  • Pride Month 2025

  • Bless This Mess

  • Peach and Purple

  • Yogurt

  • Cowboys

  • The Gay Mormon Musical

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