Agrarmarketing Tirol

Agrarmarketing Tirol GmbH (AMTirol) is an Austrian agricultural marketing company based in the Tyrol region. Its central role is to develop and manage projects that strengthen the market position of farm-produced foods, and it acts as the licensor of the regional quality seal 'Qualität Tirol'. That seal carries the origin guarantee 'gewachsen und veredelt in Tirol' — grown and refined in Tyrol — and stands for high-quality food, family farms, regional economic cycles and the preservation of Tyrol's distinctive cultural landscape. AMTirol describes itself as a professional service enterprise that forms a platform connecting partners from production, processing, retail and tourism with consumers. Its stated goals include the consistent further development of the 'Qualität Tirol' seal in cooperation with all relevant stakeholders, the bundling of forces in the marketing of Tyrolean products, and strengthening the self-esteem and image of Tyrolean agriculture. The company operates under the umbrella of Lebensraum Tirol Holding, together with Tirol Werbung (the regional tourism marketing body) and Standortagentur Tirol (the location development agency). This places AMTirol within a broader regional holding structure that coordinates tourism, business location and agricultural marketing for the Tyrol. Beyond licensing the seal, AMTirol runs consumer-facing communication around Tyrolean food, including news and press work on the seal, recipes featuring regional products, and image campaigns. One such campaign, 'Überraschend Nah – beste Produkte aus der Region!', focuses on conscious meat consumption and highlights local meat and sausage products made from high-quality raw materials, arguing that buying regionally benefits the environment, animals and the local economy. The organisation also supports initiatives such as the Tiroler Lebensmittelinnovationspreis (Tyrolean Food Innovation Prize). Its leadership includes Managing Director Mag. Matthias Pöschl and Deputy Managing Director and authorised signatory DI (FH) Clemens Mair, MSc, supported by a staff unit for organisational development. The company's public-facing brand presence is centred on the qualitaet.tirol website.

Agrarmarketing Tirol GmbH (AMTirol) is an Austrian agricultural marketing organisation based in the Tyrol. It was established to develop and manage projects that strengthen the market position of farm-produced foods, and it functions as the licensor of the regional quality seal 'Qualität Tirol'. The seal carries the origin guarantee 'gewachsen und veredelt in Tirol' — grown and refined in Tyrol — and is intended to signal high-quality food, family farms, regional economic cycles and the preservation of Tyrol's cultural landscape. AMTirol operates as a professional service enterprise that forms a platform for partners from production, processing, retail and tourism as well as consumers. Its stated goals are the consistent further development of the 'Qualität Tirol' seal in cooperation with all relevant forces, the bundling of efforts in the marketing of Tyrolean products, and strengthening the self-esteem and image of Tyrolean agriculture. The company sits under the umbrella of Lebensraum Tirol Holding, together with Tirol Werbung and Standortagentur Tirol. This holding structure coordinates regional marketing across tourism, business location and agriculture, giving AMTirol a formal place within Tyrol's broader public-private regional development framework. In its public communication, AMTirol runs news and press work around the seal, publishes recipes featuring regional products, and produces image campaigns. One campaign, 'Überraschend Nah – beste Produkte aus der Region!', is described as the second image spot from Agrarmarketing and focuses on conscious meat consumption, highlighting local meat and sausage products such as Kaminwurze and Bio-Zwergerl. The campaign argues that buying regionally helps the environment, the animals and the local economy. The organisation also supports the Tiroler Lebensmittelinnovationspreis (Tyrolean Food Innovation Prize), promoting the 2026 edition on its website. Leadership includes Managing Director Mag. Matthias Pöschl and Deputy Managing Director and authorised signatory DI (FH) Clemens Mair, MSc, with a staff unit for organisational development led by Nicola Gruber, BA MA. The company's public-facing brand presence is centred on the qualitaet.tirol website.

• AMTirol operates as licensor of the 'Qualität Tirol' seal under Lebensraum Tirol Holding

• Second image spot 'Überraschend Nah' focuses on conscious meat consumption

• Tiroler Lebensmittelinnovationspreis 2026 promoted on the website

A regional agricultural marketing platform and licensor of the 'Qualität Tirol' origin-guaranteed quality seal, connecting producers, processors, retail, tourism and consumers under the Lebensraum Tirol Holding umbrella.

• Qualität Tirol quality seal

  Regional seal of approval with the origin guarantee 'gewachsen und veredelt in Tirol'.

• Regional food marketing projects

  Projects to strengthen the market position of farm-produced foods.

1. 1Agrarmarketing Tirol official websitequalitaet.tirol
2. 2Über unsqualitaet.tirol
3. 3Agrarmarketing Tirol GmbH – Wikidatawikidata.org