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Agence Nouveau regard

French communication and web agency based in Caen, Normandy, offering brand, communication and digital strategy.

Last updated September 28, 2026

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Overview

Agence Nouveau regard is a French communication and web agency based in Caen, in the Calvados department of Normandy. According to its official website, the agency supports companies, associations and local authorities with structured, authentic and performance-oriented communication strategies. Its stated role is to clarify a client's brand, strengthen visibility and activate growth through tailor-made programmes combining strategy, creation and digital. The agency presents its work around three strategic pillars: brand strategy, communication strategy and digital strategy. Brand strategy focuses on revealing what makes a client unique and building a strong, coherent and assertive brand identity. Communication strategy and digital strategy extend this foundation into multichannel campaigns and digital devices. Nouveau regard describes each project as a collaboration founded on method, clarity and authenticity, with the aim of creating real and lasting impact for the organisation. Based in Caen, the agency says it has more than 40 years of expertise in communication and claims a national reach from its Norman base. Its published case studies include work for clients such as À Deux Pattes d'Ici, Mutame & Plus and AGRI Normandie, covering areas such as brand strategy, communication strategy and digital strategy. The agency also references the Trophées de la Communication in connection with some of this work. As a regional agency with a national footprint, Nouveau regard operates in the French market and serves a mix of private companies, non-profit associations and public-sector bodies. It is a private entity and does not appear to be listed on a stock exchange. Its official website is nouveau-regard.fr.

History

Agence Nouveau regard is a French communication and web agency based in Caen, in the Calvados department of Normandy. Its official website states that the agency has more than 40 years of expertise in communication, positioning it as a long-established regional player. The agency describes itself as based in Caen with a national reach, serving companies, associations and local authorities. Over time, Nouveau regard has developed a method articulated around three strategic pillars: brand strategy, communication strategy and digital strategy. This framework guides its projects, from clarifying a client's brand and building a coherent identity to deploying multichannel campaigns and digital devices. The agency emphasises structured, authentic and performance-oriented approaches, with measurable outcomes. Its published case studies illustrate the range of its work. These include brand strategy for À Deux Pattes d'Ici, communication strategy for Mutame & Plus, and digital strategy for AGRI Normandie. The agency also references the Trophées de la Communication in connection with some of these projects, indicating recognition within the French communication sector. As of the available evidence, Nouveau regard remains an active private agency operating from Normandy and serving clients across France. Detailed founding dates, ownership structure and leadership are not specified in the supplied sources.

Products and positioning

A Caen-based communication agency with over 40 years of expertise, offering structured, authentic and performance-oriented brand, communication and digital strategies with national reach.

  • Brand strategy

    Revealing what makes a client unique and building a strong, coherent and assertive brand identity.

  • Communication strategy

    Structured communication strategies for companies, associations and local authorities.

  • Digital strategy

    Digital devices and multichannel campaigns designed for measurable impact.

Sources2 sources

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