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Ag Leader

Ag Leader is a family-owned precision agriculture technology company headquartered in Ames, Iowa, producing precision farming tools for planting, application, harvest, and water management.

Last updated September 15, 2026

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Overview

Ag Leader is an innovator in precision farming that holds ethics, relationships, trust, and integrity highly. The company began when its founder started development of an on-the-go yield monitor in 1986, and Ag Leader was born in 1992 after a marketable product was achieved. Headquartered in Ames, Iowa, Ag Leader remains family owned and operated and solely focused on precision farming technology, with four offices, 400+ employees, and an expansive dealer network worldwide. Its product range covers machine guidance, planting, application, harvest, and water management, including InCommand Go displays, AgFiniti cloud platform, SMS desktop software, GPS receivers, SteerCommand Z2, SteadySteer, TurnPath, RightPath, SureDrive, SureSpeed, SureForce, SureStop, RightSpot, DirectCommand L2, BoomLoop, Granular Application, Yield Monitor, CartACE, Z-Row, and Intellislope.

History

Ag Leader began when its founder felt the need to be innovative beyond the scope of his day-to-day job in 1986 and started development of an on-the-go yield monitor. It was not until 1992 that he was satisfied with a marketable product, and Ag Leader was born. Since then, Ag Leader has been producing high-quality, innovative precision agriculture tools that improve decision making, efficiency, and solve agronomic challenges around the globe. Today, Ag Leader remains family owned and operated and solely focused on precision farming technology, headquartered in Ames, Iowa, with four offices, 400+ employees, and an expansive dealer network worldwide.

Products and positioning

Ag Leader positions itself as a precision farming innovator focused on addressing the wants and needs of farmers, rather than appealing primarily to equipment manufacturers.

  • InCommand Go Displays

    Displays for industry-leading visibility and control.

  • AgFiniti

    Cloud-based platform for data at your fingertips.

  • SMS

    Desktop software for year-round decision making.

  • GPS Receivers

    GPS receivers from entry-level to high-accuracy guidance.

  • SteerCommand Z2

    Year-round control and high-accuracy steering in a complete package.

  • SteadySteer

    Pass-to-pass accuracy - right from your steering wheel.

  • TurnPath

    Automated, repeatable end-of-row turns.

  • RightPath

    Passive implement steering.

  • SureDrive

    Electric drives for your planter utilizing your existing meter.

  • SureSpeed

    High-accuracy planting at any speed up to 12 mph.

  • SureForce

    Planter hydraulic downforce with uplift.

  • SureStop

    Electric row clutches for individual row shutoff control.

  • RightSpot

    Nozzle-by-nozzle control, droplet size monitoring, and turn compensation.

  • DirectCommand L2

    Provides maximum control and efficiency, upgradable to RightSpot.

  • BoomLoop

    Minimize product buildup in the boom and prime without spraying.

  • Granular Application

    Maximum rate control, container sequencing, and reduce overapplication.

  • Yield Monitor

    Yield monitoring sets a baseline for how your operation is performing.

  • CartACE

    Keep the combine and the operation moving smoothly without delays or mistakes.

  • Z-Row

    Integrated corn head row guidance for a simpler, more focused harvest.

  • Intellislope

    Installing drainage tile on your farm made possible through technology.

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