APO Group

APO Group is a communications consultancy built for performance across Africa, helping organisations manage PR and communications through one accountable partner that combines strategic advisory, local execution and guaranteed visibility. Founded in 2007 by Nicolas Pompigne-Mognard, who invested his own savings to build the owned media network Africa Newsroom, the firm is African-founded and internationally operating, present across all 54 African markets. It integrates 360° PR and communications with a newswire and global media network syndicated through outlets including Bloomberg Terminal, Thomson Reuters Eikon, Dow Jones Factiva and Africa24 Group. Its services span PR & strategic communications, advisory & advocacy, crisis & reputation management, press release distribution, content & design, and digital marketing.

APO Group was built to solve a problem its founder lived. As a journalist covering Africa, Nicolas Pompigne-Mognard found that African stories were hard to access and African media were left dependent on Western agencies; the continent's communications were fragmented and no one was accountable for the whole. In 2007, he invested his own savings to found APO Group and build the owned media network Africa Newsroom, which now guarantees visibility across all 54 markets. From that origin, APO Group has become a full communications consultancy. Today, Nicolas serves as Chairman, with Bas Wijne as CEO.

One accountable partner for integrated 360° PR and communications across all 54 African markets, combining advisory, execution and guaranteed visibility.

• PR & Strategic Communications

  Strategy, messaging and media relations that build and protect reputation across African markets.

• Advisory & Advocacy

  Stakeholder and policy influence, from strategy through to campaign delivery.

• Crisis & Reputation Management

  24/7 monitoring and rapid response to protect reputation when it matters most.

• Press Release Distribution

  Guaranteed distribution across all 54 markets through the owned newswire.

• Content & Design

  Branded content, editorial and design built for African audiences.

• Digital Marketing

  Digital presence that builds visibility and credibility across Africa.

• 2021-06-02

  APO Group appoints Lynne Krawchuk as vice president[4]APO Group 任命 Lynne Krawchuk 为副总裁appablog.wordpress.com

  Reported: 2021-06-02

  APO Group announced the appointment of Lynne Krawchuk as Vice President of Digital, PR, and Media Relations; she will lead the group's consultancy division.

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4. 4APO Group 任命 Lynne Krawchuk 为副总裁appablog.wordpress.com