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AFL Media

The media and content division of the Australian Football League, providing Australian rules football news, match and digital media content.

Last updated August 25, 2026

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Overview

AFL Media is the media brand and content division within the Australian Football League (AFL) structure. It focuses on producing and distributing coverage related to AFL competitions, clubs and players, including news, match reporting, feature content, video and fan-oriented digital media services. Its activities are closely associated with the AFL’s official digital and content-distribution operations and primarily serve Australian rules football audiences in Australia. Publicly verifiable information about AFL Media as a separately incorporated business is limited, so it is best treated as a media department or brand within the AFL structure rather than as an independently listed media company.

History

AFL Media operates within the Australian Football League’s media and content structure, producing and distributing news, video and digital coverage connected with AFL competitions and related stories. Publicly available information is insufficient to verify a separate founding year, detailed organisational history or a complete list of former executives, so no additional timeline is inferred. Its identifiable role is the official production and distribution of content serving AFL competitions, clubs, players and fans.

Products and positioning

  • digital media

    AFL news and match coverage

    News, match information and reporting focused on Australian Football League competitions. It is a core AFL Media content area connecting the league, clubs, players and fans.

  • digital media

    AFL video and digital content

    Video, interviews, features and other digital content related to AFL competitions, supporting official league communications and fan engagement. Public sources do not establish a complete list of specific programmes or product names.

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