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Aeonbody

Retailer / private label

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Aeonbody is a Japanese health-and-beauty select shop and online retailer operated by Aeon, offering organic foods, natural cosmetics, aromatherapy and wellness products.

Last updated September 26, 2026

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Overview

Aeonbody (イオンボディ) is a Japanese retail brand specializing in health, beauty and wellness products. It operates as a select shop — both physical stores and an e-commerce site — under the Aeon Group. The brand's concept is holistic care: products that work on the body from the inside and outside, spanning organic and natural foods, plant-based skincare and cosmetics, aromatherapy and herbs, and recovery wear and beauty devices. Its online shop organizes products into three main categories: FOOD, BEAUTY / HEALING, and GIFT, and highlights concerns such as diet support, men's care, feminine care, organic, relaxation, and plant-derived products. The company behind the brand, Aeonbody Co., Ltd. (株式会社イオンボディ), was established on December 3, 2007, with Aeon Co., Ltd. holding 60% and Aeon Forest Co., Ltd. (now The Body Shop Japan) holding 40%. The first Aeonbody store opened on December 7, 2007, in the Aeon Yono Shopping Center (now Aeon Mall Yono). The company is headquartered in Saitama Prefecture — its registered address is in Kawaguchi, while its operational base is listed at Aeon LakeTown mori in Koshigaya. As of December 2023 it had about 100 employees and capital of 100 million yen. Aeonbody curates products from a range of partner brands, including Amritara, WELEDA, KADU/ JUNKO, Kayanuma, ETVOS, Seikatsunoki, Naturragrace, VENEX, Purecure, Tsuda Cosme, La Casta, and People Tree, among others. It also develops original items such as organic rooibos tea and the Purecure Essence anti-aging serum. The brand emphasizes safety, organic and natural ingredients, fair trade, and sustainability, and it runs aromatherapy workshops and community-oriented store activities. Aeonbody also operates The Body Shop and A-BODY stores, mainly within Aeon Group locations, and runs its online shop for the Japanese market.

History

Aeonbody Co., Ltd. was established on December 3, 2007, as a joint venture between Aeon Co., Ltd. (60% shareholder), Mega Sports Co., Ltd. (which operated the sports specialty store Sports Authority in Japan, now Mega Sports), and Aeon Forest Co., Ltd. (which managed and franchised The Body Shop in Japan, now The Body Shop Japan Co., Ltd., 40% shareholder). The first Aeonbody store opened on December 7, 2007, in the Aeon Yono Shopping Center (now Aeon Mall Yono). Within that store, a comprehensive beauty care section called BODY'S CARE included an aesthetic corner whose overall operation was outsourced to Shiseido Co., Ltd. The Yono store has since closed. In its early years, Aeonbody was closely tied to The Body Shop Japan and the Aeon retail network. Over time, the company expanded its role as a curator of health and wellness products, operating The Body Shop and A-BODY stores mainly within Aeon Group locations, as well as an online shop. The brand's concept evolved to emphasize holistic care — products that work from inside and outside the body — including organic and natural foods, plant-based skincare and cosmetics, aromatherapy, and wellness technology. By the 2020s, Aeonbody operated several physical stores and a full e-commerce site for the Japanese market. Its online shop features categories such as FOOD, BEAUTY / HEALING, and GIFT, and highlights concerns like diet support, men's care, feminine care, organic, relaxation, and plant-derived products. The company also develops original items, including organic rooibos tea and the Purecure Essence anti-aging serum. It engages in sustainability initiatives, fair trade, and community activities such as aromatherapy workshops. As of December 2023, the company had approximately 100 employees and capital of 100 million yen, with its registered headquarters in Kawaguchi, Saitama, and its operational base at Aeon LakeTown mori in Koshigaya, Saitama.

  • Aeonbody Co., Ltd. established with 60% investment from Aeon Co., Ltd. and 40% from Aeon Forest Co., Ltd. (now The Body Shop Japan).

  • First Aeonbody store opens in Aeon Yono Shopping Center (now Aeon Mall Yono).

  • Company reported approximately 100 employees and capital of 100 million yen.

Products and positioning

A holistic health-and-beauty select shop offering safe, organic and natural products from inside and outside the body.

  • Organic Rooibos Tea

    Original item made from high-quality organic tea leaves from South Africa; caffeine-free, characterized by clear taste, deep richness and a deep red color known as 'Rooibos Red'.

  • Purecure Essence

    Original anti-aging serum containing human stem cell culture extract, liposomalized for high penetration.

Sources6 sources

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