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AEON TOWN Geinō

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AEON TOWN Geinō is a neighborhood shopping center in Tsu, Mie Prefecture, Japan, operated by AEON TOWN Co., Ltd.

Last updated September 28, 2026

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Overview

AEON TOWN Geinō is an open-mall neighborhood shopping center located in Geino-cho, Tsu, Mie Prefecture, Japan. It sits about 300 meters west of the Geino Interchange on the Ise Expressway, at the intersection of Mie Prefectural Route 10 (Tsu-Seki Line) and Green Road. The center opened on December 5, 1997, as Jusco Geino Shopping Center, originally anchored by the supermarket MaxValu and the discount store Megamart. Over the years, the facility changed hands and names: in February 2000, operation of the MaxValu Geino store was transferred to Flex Acole; in November 2011, the facility was transferred to AEON TOWN Co., Ltd. and renamed AEON TOWN Geinō. The Megamart Geino store, the last remaining Megamart in Japan, closed on January 30, 2014, marking the end of the Megamart brand; the space was subsequently occupied by a The Big store. Today, AEON TOWN Geinō serves the local community with a mix of retail, services, and dining. Its tenants include The Big supermarket, Nishimatsuya (baby and children's goods), Daiso (100-yen shop), Books Kingdom (books and hobby), Paris Miki (eyewear), SoftBank (mobile phone shop), and various service providers such as a coin laundry, cleaning service, PC school, fitness club (Curves), and lottery ticket center. The center offers 580 free parking spaces and 100 free bicycle parking spaces, and is accessible by car or community bus. It is operated by AEON TOWN Co., Ltd., a subsidiary of the AEON Group.

History

AEON TOWN Geinō opened on December 5, 1997, as Jusco Geino Shopping Center. It was developed as an open-mall neighborhood shopping center in Geino-cho, Tsu, Mie Prefecture, near the Geino Interchange of the Ise Expressway. The initial anchor stores were the supermarket MaxValu and the discount store Megamart. In February 2000, the operation of the MaxValu Geino store was transferred to Flex Acole, a subsidiary of the Jusco group. On November 21, 2011, the facility was transferred to AEON TOWN Co., Ltd., and the name was changed to AEON TOWN Geinō. By January 2014, the Megamart Geino store was the last remaining Megamart in Japan; it closed on January 30, 2014, and the Megamart brand ceased to exist. The former Megamart space was later occupied by a The Big store, which opened as the new main anchor. In October 2021, the amusement facility Amusement Park Sakura Geino closed. As of the 2020s, the center continues to operate with a mix of retail and service tenants, serving the local community.

  • Opened as Jusco Geino Shopping Center.

  • Operation of MaxValu Geino store transferred to Flex Acole.

  • Facility transferred to AEON TOWN Co., Ltd. and renamed AEON TOWN Geinō.

  • Megamart Geino store closed; Megamart brand discontinued.

  • Amusement Park Sakura Geino closed.

Products and positioning

Neighborhood shopping center serving the local community in Tsu, Mie Prefecture.

Product categories. Supermarket groceries · Baby and children's goods · Books and hobby items · Eyewear · 100-yen goods · Mobile phone services · Fitness services · Dining

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