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Adways

Japanese company operating internet advertising, ad platform, overseas, and lifestyle businesses.

Last updated September 11, 2026

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Overview

Adways is a Japanese company whose business centers on internet advertising, including comprehensive marketing strategy planning, general advertising agency operations, and the development and operation of advertising platforms and services such as Marketing Platform and ASP. It also operates agency, ad platform, overseas, and lifestyle businesses. The company was founded in 2001 and listed on the Tokyo Stock Exchange Mothers market in 2006.

History

In August 2000, the predecessor of Adways, 'Adways Agency,' was founded for the purpose of internet advertising services. In February 2001, Adways Co., Ltd. was established. In April 2001, it began providing the internet ad delivery service 'Adways Network,' and in August 2001 began providing a mobile version of 'Adways Network.' In June 2002, it opened a Tokyo office in Taito Ward, Tokyo. In June 2003, it upgraded the mobile version of 'Adways Network' and began providing the affiliate (performance-based) advertising service 'Smart-C.' In August 2003, it upgraded the PC version of 'Adways Network' and began providing the affiliate advertising service 'JANet.' In December 2003, it established Aidewei Software Development (Shanghai) Co., Ltd. in Shanghai, China as a system development base. In February 2004, it upgraded 'Smart-C' and began providing the affiliate advertising service 'Smart-C.' In September 2004, it relocated its head office to Taito Ward, Tokyo. In March 2005, it began providing the affiliate advertising service 'CHANet' in China. In May 2006, it relocated its head office to Shinjuku Ward, Tokyo (Sumitomo Fudosan Shinjuku Oak Tower). In June 2006, it listed its shares on the Tokyo Stock Exchange Mothers market. In February 2007, it established Aidewei Advertising (Shanghai) Co., Ltd. in Shanghai, China as a sales base. In May 2007, it opened an Osaka office. In June 2007, it entered into a capital and business alliance with Itochu Corporation. In August 2008, it acquired shares of Toybee Entertainment Co., Ltd., making it a subsidiary and changing its trade name to Adways Entertainment Co., Ltd. In November 2009, it opened a Nagoya office. In September 2010, it opened a Fukuoka office. In November 2010, it established Aidewei Information Technology (Shanghai) Co., Ltd. (info-tech) in Shanghai, China. In November 2010, it began providing the smartphone app advertising service 'AppDriver.'

Products and positioning

Internet advertising as its core, supporting continuous business growth through comprehensive marketing strategy and advertising platforms.

  • Adways Network

    Internet ad delivery service, with PC and mobile versions.

  • Smart-C

    Affiliate (performance-based) advertising service.

  • JANet

    Affiliate advertising service.

  • CHANet

    Affiliate advertising service in China.

  • AppDriver

    Smartphone app advertising service.

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