ADVENTURE PiPi

ADVENTURE PiPi (often written 石垣島 ADVENTURE PiPi) is a Japanese marine-activity and eco-tour operator based in the Yaeyama Islands of Okinawa Prefecture. It is operated by NASH Co., Ltd., whose registered head office is at 870-60 Uehara, Taketomi, Yaeyama District, Okinawa. The brand runs three island shops — Iriomote ADVENTURE PiPi, Ishigaki ADVENTURE PiPi and Miyako ADVENTURE PiPi — and describes itself as the largest activity shop on the islands, with more than 500,000 cumulative participants. The product range is built around the natural features of the Yaeyama and Miyako island groups: stand-up paddleboarding (SUP) and canoeing in the mangrove forests, snorkeling at the Blue Cave and around the Phantom Island (Hamajima), landing tours to Kabira Bay, sunset and sunrise SUP, and night tours for stargazing and subtropical-jungle wildlife. Tours are sold as half-day, full-day, sunrise, sunset and night products, and are bookable by activity, by spot, or by time of day. Prices shown on the Ishigaki site range from roughly ¥4,900 to ¥15,000 per person including tax. PiPi positions itself on safety and scale. It holds the Okinawa Prefectural Public Safety Commission's "Maruyu" (安全対策優良海域レジャー提供業者) certification for superior marine-leisure safety, which the company says only about 3% of Okinawa operators obtain, and it lists qualifications such as OMSB water rescue, Japanese Red Cross water safety, PADI snorkel guide and Yaeyama SUP association instructor credentials. It also advertises English-speaking staff at each shop, free tour photography, small-group guiding, and same-day or previous-day booking. The brand has accumulated recognition from third-party travel platforms. It cites Tripadvisor Travelers' Choice awards, including a 2026 "Best of the Best" placement for its Miyako shop (top 1% in Japan, 19th worldwide) and five consecutive years of awards for the Iriomote shop, as well as rankings on Activity Japan, Jalan, VELTRA and Asoview. Its own "No.1" claims — annual participants, cumulative reviews, annual sales and employee count — are based on a survey by the Japan Marketing Research Organization. ADVENTURE PiPi is a private, unlisted business within the NASH group. Its distribution reaches customers through its own websites and through major Japanese and international travel partners, including JTB, KNT, Hankyu Travel, Club Tourism, Rakuten, Asoview, VELTRA, KKday, Klook and GetYourGuide.

ADVENTURE PiPi is a marine-activity and eco-tour brand operating in the Yaeyama and Miyako island groups of Okinawa Prefecture, Japan. It is run by NASH Co., Ltd., a company whose registered head office is at 870-60 Uehara, Taketomi, Yaeyama District, Okinawa — the same address as its Iriomote shop. The brand operates three island shops: Iriomote ADVENTURE PiPi, Ishigaki ADVENTURE PiPi and Miyako ADVENTURE PiPi, each with its own website and local base. The business grew around the natural attractions of the remote islands. Iriomote is known for its mangrove rivers and subtropical jungle, Ishigaki for Kabira Bay, the Blue Cave and the offshore Phantom Island (Hamajima), and Miyako for its beaches and clear water. PiPi built its product line around these features, offering SUP and canoe tours, snorkeling, cave exploration, island landings, sunset and sunrise paddles, and night tours for stargazing and wildlife. Tours are sold in half-day, full-day and time-of-day formats, and the company says it has served more than 500,000 cumulative participants across the three islands. Scale and safety became central to the brand's identity. PiPi states that it holds the Okinawa Prefectural Public Safety Commission's "Maruyu" certification as a safety-excellent marine-leisure provider, a designation it says only about 3% of Okinawa operators obtain, and it lists staff qualifications including OMSB water rescue, Japanese Red Cross water safety, PADI snorkel guide and Yaeyama SUP association instructor credentials. It also emphasizes English-speaking staff at each shop, free tour photography, small-group guiding and flexible same-day or previous-day booking. The brand has accumulated recognition from travel platforms. It cites Tripadvisor Travelers' Choice awards, including a 2026 "Best of the Best" placement for its Miyako shop (top 1% in Japan, 19th worldwide) and five consecutive years of awards for the Iriomote shop, as well as high rankings on Activity Japan, Jalan, VELTRA and Asoview. Its own "No.1" claims — annual participants, cumulative reviews, annual sales and employee count — are based on a survey by the Japan Marketing Research Organization, whose methodology the company publishes on a dedicated page. Distribution runs through the brand's own websites and a broad network of travel partners. The company's published list of main business partners includes major Japanese agencies such as JTB, Kinki Nippon Tourist, Hankyu Travel, Club Tourism, Nippon Travel Agency and Rakuten, online travel platforms such as Asoview, VELTRA, KKday, Klook and GetYourGuide, and other partners including Activity Japan and Amazon. Banking relationships are with Mizuho Bank and Ryukyu Bank, and the company belongs to organizations including the Okinawa Marine Leisure Safety Bureau, the Okinawa Convention Bureau, the Miyakojima Tourism Association, the Ishigaki City Tourism Exchange Association and the Yaeyama SUP Association. ADVENTURE PiPi is a private, unlisted business within the NASH group. Its representative is Mitsusaburo Okuda. The brand continues to expand its recognition through awards, safety certifications and community activities, such as sponsoring local events and participating in water-safety initiatives with Okinawa police and travel platforms.

• Iriomote shop's mangrove SUP/canoe tour earned a top-1% rating on Tripadvisor.

• Iriomote shop selected in the top 10% worldwide by Tripadvisor.

• Iriomote shop again selected in the top 10% worldwide by Tripadvisor.

• Set plan with Ishigaki Island Hotel Cucule launched.

• Certified as a Health & Productivity Management Outstanding Organization for fiscal 2025.

• Received Tripadvisor Travelers' Choice Award 2025.

• Announced Maruyu safety certification for marine leisure providers.

• Received Tripadvisor Travelers' Choice Award 2026.

• Miyako shop named in Tripadvisor Best of the Best (top 1% in Japan, 19th worldwide); Iriomote shop won for the fifth consecutive year.

Safety-certified, large-scale marine activity and eco-tour operator positioned as the No.1 activity shop in Okinawa's remote islands, with English-speaking staff and free photography.

• Kabira Bay SUP/canoe & Blue Cave snorkeling full-day tour

• Phantom Island landing, snorkeling & mangrove SUP/canoe full-day tour

• Blue Cave snorkeling & cave exploration half-day tour

• Kabira Bay scenic SUP half-day tour

• Mangrove canoe half-day tour

• Sunset SUP tour

• Stargazing & subtropical jungle night tour

1. 1石垣島 ADVENTURE PiPi（ピピ）| 石垣島最大のアクティビティショップishigaki-pipi.com
2. 2ショップ紹介 | 石垣島 ADVENTURE PiPi（ピピ）ishigaki-pipi.com
3. 3「No.1」表記について | 石垣島 ADVENTURE PiPi（ピピ）ishigaki-pipi.com
4. 4会社概要 | 石垣島 ADVENTURE PiPi（ピピ）ishigaki-pipi.com
5. 5ADVENTURE PiPi - Wikidatawikidata.org