Skip to content

Advanced Traffic Systems

Japanese systems integrator supporting JR core systems and Shinkansen operations, formed in 2012 by the merger of Nippon Traffic Computer Center and New Media Research Institute.

Last updated September 28, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Advanced Traffic Systems (アトラスシー, Kabushiki-gaisha Atorasu Shī) is a Japanese information and communications services company and independent systems integrator headquartered in Nishi-Shinjuku, Shinjuku, Tokyo. It was established on July 1, 2012, through the merger of Nippon Traffic Computer Center (株式会社日本トラフィックコンピューターセンター) and New Media Research Institute (株式会社ニューメディア総研). The company's official positioning emphasizes its role in supporting the core systems of Japan Railways (JR) and the systems that keep the Shinkansen — described as the nation's main artery — running safely and on schedule every day. The firm operates across several business domains. Its railway reservation business supports JR's daily operations, covering everything from system design and development to stable operation. Its railway operations business develops systems that allow the Shinkansen to run safely and punctually. In the travel industry, it provides total support for large-scale systems, including sales, e-commerce, accounting, and HR/payroll functions for nationwide branch networks. It also serves general enterprises, extending its solutions into finance, manufacturing, distribution, and telecommunications (mobile phone) sectors, and is exploring cloud, housing, and hosting services using a group large-scale data center. Advanced Traffic Systems describes itself as carrying the pride and responsibility of supporting social infrastructure, and its corporate slogan is 'Change & Challenge.' Its stated corporate philosophy includes 'Change and Challenge (C&C),' 'human love,' and valuing traditional skills and spirit. The company maintains offices in Tokyo (headquarters in Nishi-Shinjuku, plus Kokubunji, Takadanobaba, and Nihonbashi), Niigata, Osaka, and Fukuoka. In April 2026 it announced the establishment of an AI Strategy Office, and in April 2026 it announced the relocation of its Osaka office. The company has also faced a notable labor-related scandal: in October 2012 the Fukuoka District Court ordered it to pay approximately 68 million yen in damages to the parents of a 31-year-old female systems engineer who died from overwork at the Fukuoka office; a settlement was reached at the Fukuoka High Court in July 2013, with the company acknowledging responsibility and committing to preventive measures.

History

Advanced Traffic Systems was established on July 1, 2012, through the merger of Nippon Traffic Computer Center (株式会社日本トラフィックコンピューターセンター) and New Media Research Institute (株式会社ニューメディア総研). The merger created an independent systems integrator focused on public-sector IT solutions, particularly in railway and communications fields. The company's roots lie in supporting the core systems of Japan Railways (JR) and the systems that operate the Shinkansen. Its official website describes it as a company that continues to support JR's core systems and the systems of Japan's main artery, the Shinkansen, every day. The firm has built broad business knowledge and comprehensive technical capabilities through its work with JR, and it applies these to railway reservations, railway operations, travel industry systems, and general enterprise IT. In the travel industry, Advanced Traffic Systems supports large-scale systems that integrate sales, e-commerce, accounting, and HR functions for nationwide branch networks. It has been involved from the planning phase in systems that improve business trip efficiency and make travel expense accounting visible. The company notes that the travel package brands 'Akai Fusen' (赤い風船), 'Mach' (マッハ), 'Best Excellent' (ベストエクセレント), and 'Best' (ベスト) are registered trademarks of Nippon Travel Agency Co., Ltd. (株式会社日本旅行). Beyond railways and travel, the company has expanded into finance, manufacturing, distribution, and telecommunications (mobile phone) sectors. It leverages its accumulated know-how in general-purpose systems and business knowledge across industries, sometimes collaborating with specialized partner companies to provide one-stop solutions from project launch to maintenance and operation. It has expressed interest in entering growth industries with high demand for systemization and in providing new services such as housing, hosting, and cloud using a group large-scale data center. The company's corporate philosophy includes 'Change and Challenge (C&C),' 'human love,' and valuing traditional skills and spirit. Its mid-term management plan 'Act Ist 2014' was formulated (details undisclosed). In October 2012, the Fukuoka District Court ordered the company to pay approximately 68 million yen in damages to the parents of a 31-year-old female systems engineer who died from overwork at the Fukuoka office. The parents had sought about 82 million yen. The court found a causal relationship between the death and the company's business. In July 2013, a settlement was reached at the Fukuoka High Court, with the company acknowledging responsibility for the death due to overwork and agreeing to take measures to prevent recurrence, including strengthening employee health management. In April 2026, the company announced the establishment of an AI Strategy Office and the relocation of its Osaka office. In June 2026, it announced executive personnel changes.

  • Established through the merger of Nippon Traffic Computer Center and New Media Research Institute.

  • Fukuoka District Court orders company to pay approximately 68 million yen in damages over death of female employee from overwork.

  • Settlement reached at Fukuoka High Court; company acknowledges responsibility and commits to preventive measures.

  • Announced establishment of AI Strategy Office.

  • Announced relocation of Osaka office.

  • Announced executive personnel changes.

Products and positioning

Independent systems integrator focused on public infrastructure, particularly railway and travel industry systems.

  • Railway reservation systems

    Systems supporting JR's daily operations, from design and development to stable operation.

  • Railway operation systems

    Systems that allow the Shinkansen to run safely and on schedule.

  • Travel industry systems

    Large-scale systems integrating sales, e-commerce, accounting, and HR functions for nationwide branch networks.

  • Enterprise IT solutions

    Solutions for finance, manufacturing, distribution, and telecommunications sectors.

  • Cloud/hosting services

    Planned services using a group large-scale data center.

Sources6 sources

Cite this profile: Cite the canonical profile. /brand-wiki/advanced-traffic-systems · Editorial policy · How profiles are compiled