Advanced Media Broadcasting System
A Philippine broadcast media company operating radio and digital terrestrial television services, including the All TV network.
Last updated August 22, 2026
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Overview
Advanced Media Broadcasting System (AMBS) is a Philippine broadcast media company whose activities span radio broadcasting, television, and digital terrestrial television. The company was established in 1994 by the Vera family under the aegis of Quest Broadcasting executive and attorney Jose Luis Vera. Its legislative franchise was granted in 1995. AMBS initially developed through radio: with assistance from Jinji Buhain, it acquired 103.5 DWCS from the Roman Catholic Archdiocese of Manila and changed the station's callsign to DWKX, creating the adult-contemporary K-Lite service. The station was part of a wider collection of Vera-controlled radio properties in Metro Manila and the provinces. Those properties were associated with The Radio Partners in the early 2000s and were later reorganized under the Tiger 22 Media group in 2011. AMBS's corporate ownership changed during the late 2010s and early 2020s. In 2019, the Philippine Congress granted the company a 25-year extension of its legislative franchise through Republic Act No. 11253. The measure became law after it lapsed without presidential action. During the economic disruption caused by the COVID-19 pandemic, AMBS and the relevant station assets were sold to Planet Cable, associated with businessman and real-estate developer Manny Villar. The business subsequently became part of the Villar-backed All Value Holdings Incorporated structure. In January 2024, management and control were reported to have moved from Paolo Villar's Prime Asset Ventures Inc. to All Value Holdings, led by Camille Villar. The company's most significant recent expansion has been into free-to-air television. On January 5, 2022, the National Telecommunications Commission granted AMBS provisional authority to operate on digital Channel 16, a frequency previously assigned to ABS-CBN Corporation, for an 18-month test period. AMBS also received a temporary analog Channel 2 assignment for simulcast purposes during the transition toward analog television shutdown. The company planned a Metro Manila digital terrestrial network and began test broadcasting in June 2022. The television service was branded All TV. Television host Willie Revillame publicly announced the name in September 2022, following a contract signing in July that also established plans for his variety program Wowowin to air on the network. All TV conducted a soft launch on September 13, 2022, earlier than its initially stated October target, with ambitions to expand nationally. In February 2023, however, all of the network's original programs were either cancelled or placed on hiatus, limiting the initial programming strategy. AMBS later entered a content relationship with ABS-CBN Corporation. Beginning April 15, 2024, All TV carried selected current and past ABS-CBN programs, including a feed associated with Kapamilya Channel under branding such as Kapamilya Channel sa ALLTV2 or ABS-CBN | ALLTV2. The arrangement included the simulcast of the revived Goin' Bulilit. According to the referenced account, the relationship was later described as brand licensing from December 17, 2025. On January 2, 2026, Kapamilya Channel programming on All TV was expanded, replacing the Jeepney TV block and adding programs and programming blocks including Umaganda, Kapamilya Gold, and post-TV Patrol Primetime Bida content. AMBS's publicly documented profile therefore combines a long-standing radio history with a newer, Villar-affiliated television operation whose network scale, profitability, and complete current station portfolio are not fully documented in the available material.
History
Advanced Media Broadcasting System was founded in the Philippines in 1994 by the Vera family, operating under the aegis of Quest Broadcasting head Jose Luis Vera. Congress granted the company its legislative franchise the following year. Its early business was centered on radio. AMBS acquired 103.5 DWCS from the Roman Catholic Archdiocese of Manila with the assistance of Jinji Buhain, then changed the callsign to DWKX and developed the adult-contemporary K-Lite station. The company was connected with several other Vera-controlled Metro Manila radio stations, including Jam 88.3, Wave 89.1, Magic 89.9, and 99.5 RT, as well as the provincial Killerbee network. These interests were grouped as The Radio Partners during the early 2000s and reorganized in 2011 under Tiger 22 Media. AMBS received a 25-year legislative franchise extension in 2019 through Republic Act No. 11253. The law took effect after the bill lapsed without a presidential signature. During the COVID-19 pandemic, the company and the associated station were sold to Planet Cable, a business connected with Manny Villar. This transaction brought AMBS into the Villar business sphere and ultimately under All Value Holdings Incorporated. In January 2024, management and control were transferred from Prime Asset Ventures Inc., associated with Paolo Villar, to All Value Holdings under Camille Villar. The company entered television through digital terrestrial broadcasting. On January 5, 2022, the National Telecommunications Commission gave AMBS provisional authority to use digital Channel 16, formerly assigned to ABS-CBN Corporation, for an 18-month test broadcast. It also received a temporary analog Channel 2 assignment for simulcasting until the anticipated analog shutdown in 2023. AMBS expected to complete its Metro Manila digital network in July 2022 and began testing in June. The network was named All TV. Willie Revillame announced the name on September 1, 2022, after signing with AMBS in July and announcing that Wowowin would be carried by the new station. All TV soft-launched on September 13, 2022, with plans for broader national distribution. Its original programming strategy was curtailed in February 2023, when all original programs were cancelled or suspended. AMBS subsequently developed a programming relationship with ABS-CBN. Beginning April 15, 2024, All TV carried selected ABS-CBN programs and a Kapamilya Channel feed using ALLTV2-related branding. The arrangement included the new version of Goin' Bulilit. The referenced account later characterizes the arrangement as brand licensing from December 17, 2025. On January 2, 2026, Kapamilya Channel airtime was extended on All TV, replacing the Jeepney TV block and adding Umaganda, Kapamilya Gold, post-TV Patrol Primetime Bida blocks, and later portions of Yes Weekend!. Public information remains limited regarding AMBS's financial performance, nationwide network coverage, technical infrastructure, and complete current portfolio.
- 2026
Kapamilya Channel airtime is expanded
[1]Expanded Kapamilya Channel blocks replace the Jeepney TV block on All TV beginning January 2.
- 2024
Control moves to All Value Holdings
[1]Management and control of AMBS and its stations are transferred from Prime Asset Ventures Inc. to All Value Holdings Incorporated.
- 2024
ABS-CBN programming begins airing on All TV
[1]All TV begins carrying selected ABS-CBN programming and a Kapamilya Channel feed under ALLTV2-related branding.
- 2023
Original All TV programming is suspended
[1]All original All TV programs are cancelled or placed on hiatus in February.
- 2022
AMBS receives digital television authority
[1]The National Telecommunications Commission authorizes AMBS to test digital Channel 16 and temporarily use analog Channel 2 for simulcasting.
- 2022
All TV launches
[1]AMBS begins All TV test broadcasting in June and holds a soft launch on September 13.
- 2019
Franchise extension becomes law
[1]Republic Act No. 11253 grants AMBS a 25-year franchise extension after the bill lapses into law without presidential action.
- 2011
Radio interests are reorganized under Tiger 22 Media
[1]The radio properties connected with the Vera family are reorganized under the Tiger 22 Media group.
- 2000
Radio interests operate under The Radio Partners
[1]AMBS-related Vera-controlled radio properties are associated with The Radio Partners during the early 2000s.
- 1995
Legislative franchise is granted
[1]AMBS receives its Philippine legislative franchise.
Products and positioning
A Philippine broadcast operator combining radio heritage with Villar-backed digital terrestrial television and free-to-air network development.
Free-to-air television network · 2022
All TV
AMBS's principal television network, launched through Metro Manila digital terrestrial testing in June 2022 and a soft launch in September 2022. The service was intended to develop into a broader Philippine network. Its initial schedule included original programming associated with Willie Revillame, but those original programs were cancelled or suspended in February 2023. All TV later carried selected ABS-CBN and Kapamilya Channel content.
Television programming block and channel branding · 2024
ALLTV2
A branding designation used for the carriage of selected ABS-CBN and Kapamilya Channel programming on All TV. The arrangement began in April 2024 and included a feed of Kapamilya Channel as well as selected current and former ABS-CBN programs.
Radio station · 1994
K-Lite
An adult-contemporary radio service created after AMBS acquired 103.5 DWCS from the Roman Catholic Archdiocese of Manila and changed the station's callsign to DWKX. It represents AMBS's early radio-broadcasting activity.
Digital terrestrial television frequency · 2022
Digital Channel 16
The digital frequency assigned to AMBS by the National Telecommunications Commission for an 18-month test broadcast period beginning in 2022. It had previously been assigned to ABS-CBN Corporation.
Brand decisions
2024
Content partnership with ABS-CBNStrategyBackground
After the contraction of All TV's original programming, AMBS pursued externally supplied content to strengthen the network schedule.
Action taken
All TV began carrying selected current and former ABS-CBN programs and a Kapamilya Channel feed under ALLTV2-related branding from April 15.
Aftermath
The arrangement continued with expanded Kapamilya Channel airtime in January 2026 and was later described as brand licensing from December 17, 2025.
2024
Transfer of management and control to All Value HoldingsOtherBackground
AMBS operated within a Villar-affiliated ownership structure after its sale during the COVID-19 period.
Action taken
Management and control of AMBS and its stations moved from Prime Asset Ventures Inc. to All Value Holdings Incorporated.
Aftermath
The transfer placed the company under the All Value Holdings structure associated with Camille Villar.
2022
Launch of the All TV digital terrestrial networkProduct launchBackground
AMBS sought to enter Philippine television after receiving provisional authority to test digital Channel 16 and temporary authority to use analog Channel 2 for simulcasting.
Action taken
The company conducted Metro Manila test broadcasts beginning in June and soft-launched All TV on September 13.
Aftermath
The network planned national expansion, but its original programming lineup was cancelled or suspended in February 2023.
Sources1 sources
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