Advance Synergy Berhad
Malaysian investment holding company listed on the Main Market of Bursa Malaysia, with subsidiaries and associates in hospitality, ICT, property, travel, financial services, bus-body fabrication and education.
Last updated September 15, 2026
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Overview
Advance Synergy Berhad (ASB) was incorporated in Malaysia on 5 June 1920 under the name Batu Lintang Rubber Company Limited and assumed its present name on 14 May 1992. It was listed on the Main Market of Bursa Malaysia Securities Berhad on 22 March 1961. Over the last 30+ years the Company has diversified from property development and investment to its current principal activity of investment holding, with subsidiaries and associates in hospitality, financial services and service industries. Its divisions include Hospitality; Information & Communications Technology, led by Captii Limited; Property Development & Investment, begun with Advance Synergy Realty Sdn Bhd; Travel & Tours, with Orient Escape Travel Sdn Bhd and Synergy Tours Sdn Bhd; Financial Services, including Paydee and Qurex; Bus-Body Fabrication; and Education.
History
Advance Synergy Berhad (ASB) was incorporated in Malaysia on 5 June 1920 under the name Batu Lintang Rubber Company Limited and assumed its present name on 14 May 1992. The Company was listed on the Main Market of Bursa Malaysia Securities Berhad on 22 March 1961. Over the last 30+ years, the Company has diversified from the property development and investment to its current principal activity of investment holding with subsidiaries and associates in various hospitality, financial services and service industries.
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