AdrenalineIP
AdrenalineIP is a sports technology company providing AI-driven, real-time predictive models and play-by-play betting markets to sports media and betting operators.
Last updated September 28, 2026
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Overview
AdrenalineIP is a sports technology company that supplies sports media and betting companies with real-time predictive models and data products. According to its official website, the company positions itself around "best-in-class data" collected by professional coaches and uses machine learning and artificial intelligence platforms trained on proprietary, expertly curated data to generate fast and accurate predictions. Its core offering is the TruPlay AI™ predictive engine, which the company describes as honed for precision and trained on over a million plays backed by decades of NFL and College data. The platform is designed to generate real-time, in-game predictions for partners. A distinguishing feature of AdrenalineIP's technology is its player-focused, play-by-play markets. The company claims TruPlay AI™ is the only technology available for creating player prop bets for every play in an NFL game, enabling wagers on individual players and specific events rather than only game outcomes. Examples cited include passes, first downs, runs, and drive outcomes. The company markets the speed of its engine as a key advantage, noting that odds can change dynamically from play to play and player to player. Beyond betting markets, AdrenalineIP offers FieldVision AI™, a product aimed at media companies that visualizes TruPlay AI™ predictions to support storytelling and audience engagement. It also offers SmartVig™, a tool for sportsbooks intended to improve bettor engagement. The company's customers are sports media organizations and betting operators, placing it in the sports data, analytics, and betting technology sector. AdrenalineIP appears to be a privately held company; no parent company, founder, or founding year is confirmed by the available evidence.
History
AdrenalineIP is a sports technology company whose public profile is built around the application of machine learning and artificial intelligence to real-time sports prediction and betting markets. The available evidence does not specify a founding date, founder, or headquarters location. The company operates a website at adrenalineip.com and presents itself as a supplier to sports media and betting companies. Its central product, TruPlay AI™, is described as a predictive engine trained on over a million plays and backed by decades of NFL and College data. The company states that this platform enables partners to generate real-time, in-game predictions. A key differentiator claimed by AdrenalineIP is that TruPlay AI™ is the only technology available for creating player prop bets for every play in an NFL game, allowing wagers on individual players and specific events such as passes, first downs, runs, and drive outcomes. The company emphasizes the speed of the engine, noting that odds change dynamically from play to play and player to player. AdrenalineIP has extended its technology into adjacent products. FieldVision AI™ is aimed at media companies and is designed to bring the meeting room to the living room by visualizing TruPlay AI™ predictions, enabling stronger data-driven storytelling and audience engagement. SmartVig™ is aimed at sportsbooks and is intended to improve bettor engagement. Together, these products indicate a strategy of serving both the media and betting sides of the sports ecosystem with a common predictive data core. Because the company is not covered by a Wikipedia article and the Wikidata entry provides no substantive narrative, the historical record available is limited to the company's own marketing descriptions. No funding rounds, acquisitions, leadership changes, or partnerships are confirmed by the supplied evidence. AdrenalineIP appears to be a privately held, active company operating in the sports data and betting technology space.
Products and positioning
Provider of real-time, AI-driven sports predictions and play-by-play betting markets for sports media and betting companies.
TruPlay AI™
Predictive engine trained on over a million plays and decades of NFL and College data, generating real-time in-game predictions and play-by-play player prop markets.
FieldVision AI™
Visualization platform for media companies that harnesses TruPlay AI™ predictions for data-driven storytelling and audience engagement.
SmartVig™
Tool for sportsbooks intended to improve bettor engagement.
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