Adlerbrauerei Moosbeuren
A family-run private brewery and brewery inn in Moosbeuren, Upper Swabia, brewing handcrafted beer since 1596.
Last updated September 26, 2026
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Overview
Adlerbrauerei Moosbeuren is a small, independent private brewery and brewery inn (Brauereigasthof) located in Moosbeuren, in the Upper Swabia region of Baden-Württemberg, Germany. According to its own account, the brewery has been brewing since 1596, and it is today run as a family business in its eighth generation. The operation combines a craft brewery with a traditional brewery restaurant, presenting itself as a "small beer workshop" where products are made by hand rather than by mass production. The brewery positions itself deliberately against cheap mass-market beer, emphasizing flavour, craftsmanship and regional roots. Its beers are brewed using hops from Tettnang and the Hallertau as well as malt processed by respected malt houses in Baden-Württemberg, and the company states that all raw materials come exclusively from neutrally monitored cultivation. Beyond the German Purity Law (Reinheitsgebot), the brewery stresses environmental responsibility and sustainable, responsible business practices. The current owner, Franz-Josef Schökle, born in 1983, learned the brewing trade from the ground up. After training as a brewer he gained experience at several other operations before fulfilling a long-held dream of running his own brewery. In 2014 he took over the former family business. The brewery also offers guided tours for visitors interested in looking behind the scenes. Alongside the brewery, the Brauereigasthof serves fresh, honest, down-to-earth Swabian cuisine in a centuries-old brewery tavern, marketed with the slogan "the best of our homeland." The brand's identity is closely tied to its Heimat (home) concept — good honest beer, good food and a place to feel at ease — and to its long family tradition in the region.
History
Adlerbrauerei Moosbeuren traces its origins to 1596, the year the brewery states it was established, making it one of the long-established brewing operations of Upper Swabia in Baden-Württemberg, Germany. For centuries it operated as a family brewery tied to the village of Moosbeuren and its brewery inn. By the early 21st century the business was a former family operation that had passed out of active family management. Franz-Josef Schökle, born in 1983, trained as a brewer and gained experience at several other breweries to build a solid foundation in the craft. Driven by the long family tradition, he harboured the ambition to run his own brewery. In 2014, described by the brewery as a twist of fate, he took over the former family business and revived it as an independent private brewery. Under Schökle the brewery has positioned itself as a small, independent craft operation — a "Bierwerkstatt" (beer workshop) — where beers are produced by hand rather than through industrial mass production. The brewery emphasises regional sourcing, using hops from Tettnang and the Hallertau and malt from respected malt houses in Baden-Württemberg, and states that all raw materials come from neutrally monitored cultivation. It also stresses sustainability and responsible business practices that go beyond the requirements of the German Purity Law. The associated Brauereigasthof continues the hospitality tradition, serving fresh, honest, down-to-earth Swabian cuisine in a centuries-old brewery tavern. The brewery offers guided tours, inviting visitors to look behind the scenes. Today the operation presents itself as a family business in its eighth generation, firmly rooted in the region and combining brewing tradition with curiosity and innovation.
- 2014
Franz-Josef Schökle takes over the former family business and revives it as an independent private brewery.
- 1983
Franz-Josef Schökle, the current owner, is born.
- 1596
Brewery established in Moosbeuren, according to the brewery's own account.
Products and positioning
Small independent family brewery rooted in Upper Swabia, focused on handcrafted, flavour-driven beer and honest regional cuisine rather than cheap mass-market beer.
Handcrafted beers
Beers brewed by hand in a small 'beer workshop', using hops from Tettnang and the Hallertau and malt from Baden-Württemberg malt houses.
Beer specialties
Various beer specialties that give the brewery's range its character.
Brauereigasthof cuisine
Fresh, honest, down-to-earth Swabian cuisine served in the centuries-old brewery tavern.
Sources3 sources
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