aden + anais

aden + anais is a baby-care brand focused on nursery textiles and related products made from soft, breathable fabrics, especially muslin. It was founded in 2006 by Australian-born entrepreneur Raegan Moya-Jones. The brand name includes “anais,” the name of her daughter, and the concept was influenced by Australian traditions of wrapping infants in lightweight cloth. Its range expanded beyond swaddling blankets to include sleep bags, bibs, burp cloths, baby blankets, and other nursery products. Publicly available information is insufficient to confirm its current parent company, headquarters, or detailed operating scale.

aden + anais was founded in 2006 by Raegan Moya-Jones. The brand’s origins are associated with the founder’s familiarity with Australian traditions of wrapping infants and her effort to introduce lightweight, breathable muslin swaddles to a broader market. It initially centered on multipurpose muslin swaddling blankets and later expanded into sleep bags, blankets, bibs, burp cloths, and other baby-care and nursery products. Its products are generally characterized by soft patterns and an emphasis on lightweight, breathable, reusable textiles. Because reliable current corporate information is limited, later ownership changes, headquarters, operating scale, and current management are not stated here.

1. 2006

• Muslin swaddles2006

  One of the brand’s core product lines, made from lightweight muslin and intended for swaddling, covering, layering, or use with a stroller. It represents the brand’s focus on versatile baby textiles.

• Baby sleep bags

  Wearable sleep products for infants and young children that extend the brand’s emphasis on soft, breathable fabrics and comfortable sleep.

• Baby blankets

  Baby blankets for sleeping, outings, or everyday layering, generally aligned with the brand’s muslin textile and pattern offering.

• Bibs

  Bibs for feeding and everyday baby care, forming part of the brand’s extension from swaddling textiles into complementary care products.

• Burp cloths

  Textile products used during burping and everyday cleanup, extending the brand’s baby-care positioning around softness, absorbency, and washability.