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Addition Elle

Retailer / private label

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A Canadian plus-size women's apparel retail brand that has ceased operations.

Last updated August 26, 2026

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Overview

Addition Elle was a Canadian plus-size women's apparel retail brand serving consumers who needed extended women's sizes. Its assortment included categories such as everyday clothing, workwear, lingerie and accessories. The brand operated under Reitmans (Canada) Limited through physical stores and online retail channels. It was positioned as a specialist fashion retailer for plus-size women and became a recognizable name in Canada's extended-size apparel market. In 2020, Reitmans announced the closure of stores associated with Addition Elle, after which the brand ceased operating as an independent retail network. Public information about its founder, early development and detailed sales performance is limited.

History

Addition Elle was a Canadian plus-size women's apparel retailer that operated for many years as a specialist brand within Reitmans (Canada) Limited. Its assortment covered everyday clothing, workwear, lingerie and accessories, targeting women seeking plus-size and extended-size fashion. The business used both physical retail stores and e-commerce channels. Reliable public information is insufficient to reconstruct the brand's founding year, founding team and early store-expansion history, so those details are not inferred here. In 2020, during Reitmans' restructuring and store-network changes, the company announced the closure of stores associated with Addition Elle. The brand subsequently ceased to operate as an ongoing independent retail network.

  • 2020

    Closure of related stores

    [1]

    Reitmans announced the closure of stores including Addition Elle, and the brand ceased operations as an independent physical store network.

Products and positioning

A specialty women's apparel retailer catering to plus-size female consumers, emphasizing fashion-forward styling, versatility across occasions, and an extended size range.

  • Women's clothing

    Plus-size women's apparel

    The brand's core assortment for plus-size women, covering tops, bottoms, dresses and outerwear for everyday wear and various occasions.

  • Lingerie

    Plus-size lingerie

    Addition Elle also offered lingerie for plus-size women, extending its specialist retail proposition beyond apparel for extended-size consumers.

Recent events

  • 2020

    Reitmans announces closure of Addition Elle and Thyme Maternity stores[1]

    Bankruptcy

    Reitmans在重组和门店网络调整背景下宣布关闭包括 Addition Elle 在内的相关门店,品牌随后停止作为独立门店网络运营。

Sources1 sources

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