AD 93

AD 93 is a British independent record label affiliated with Beggars Group and associated with the wider Young label operation. The imprint was originally established under the name Whities as a white-label outlet for artists connected with Young, the Beggars-affiliated label founded by Caius Pawson. Its early identity was closely connected to club music and techno, although its catalogue subsequently broadened toward alternative, experimental, and other forms of left-field music. The label is headed by DJ and label operator Nic Tasker. Rather than functioning as a conventional mass-market pop imprint, AD 93 has operated as a specialist platform for artists whose work is rooted in underground electronic culture, adventurous production, and club-oriented experimentation. Its releases have therefore been positioned within the independent and experimental music ecosystem, with circulation through specialist record shops, digital services, DJ networks, and international music media. The imprint changed its name from Whities to AD 93 in June 2020. The change took place during the global Black Lives Matter protests and was presented as part of a broader reassessment of the label's previous branding. The new name marked a separation from the earlier Whities identity while preserving the imprint's role as an outlet for forward-looking electronic and alternative music. In 2021, AD 93 also launched a sub-label called Lith Dolina, extending its publishing and release structure beyond the main imprint. AD 93 is best understood as a specialist label rather than a standalone corporate group. Its relationship with Young and Beggars Group gives it access to the infrastructure of a major independent music network, while its editorial direction remains associated with underground and experimental scenes. Publicly documented information about its founding date, ownership structure, headquarters, financial performance, and complete current roster is limited. The label's significance lies primarily in its role as a curated platform for club-derived and boundary-pushing music.

AD 93 developed from Whities, a white-label imprint created for artists associated with Young, the British independent label formerly known as Young Turks. Young was established within the XL Recordings environment by Caius Pawson and later became part of the wider Beggars Group network. Within that ecosystem, Whities provided a more focused platform for club-oriented and electronic releases. The imprint's initial musical identity was connected to techno, dance music, and the underground club circuit. Its white-label origins suggested a flexible and specialist model: releases could be issued for a particular scene and audience without the broader promotional expectations attached to a large generalist label. Under the direction of DJ Nic Tasker, the project developed into a more identifiable label, with a catalogue that moved beyond strictly club-focused material toward alternative and experimental music. In June 2020, the imprint changed its name from Whities to AD 93. The rebrand occurred amid the Black Lives Matter uprisings and followed a reassessment of the former name's associations and the way the label presented itself. AD 93 became the public-facing identity for the operation, while its general function remained that of a curated independent imprint connected with Young and Beggars Group. The name change was a significant institutional decision because it separated the label from its original branding at a time when cultural organizations were examining how names and symbols related to race, history, and power. The label later broadened its structure again with the introduction of Lith Dolina in 2021. This sub-label created another channel for releases and indicated an intention to support a wider range of experimental or specialist projects. AD 93's activities have remained centered on recorded music rather than on a publicly documented consumer product line or large-scale commercial entertainment business. Because the available reference material provides limited corporate information, the label's exact founding year, legal ownership, financial arrangements, headquarters, and full artist roster cannot be established here. Its documented place in the music industry is as a UK-based, Beggars Group-affiliated imprint whose catalogue and editorial identity are rooted in electronic, club, alternative, and experimental music.

• 2021

  Lith Dolina is launched

  [1]AD 93 (record label)en.wikipedia.org

  AD 93 introduces Lith Dolina as a sub-label, extending its platform for specialist and experimental releases.

• 2020

  The imprint adopts the AD 93 name

  [1]AD 93 (record label)en.wikipedia.org

  Whities is renamed AD 93 during the Black Lives Matter protest period as the label reassesses its previous branding.

• Whities is established as a white-label imprint

  [1]AD 93 (record label)en.wikipedia.org

  The project begins as a white-label outlet for artists associated with Young, focusing initially on club and electronic music.

A specialist independent imprint for forward-looking electronic, club, techno, alternative, and experimental music.

• Record label catalogue

  AD 93 recordings

  AD 93 releases recorded music by artists working across electronic, club, techno, alternative, and experimental forms. The catalogue is oriented toward specialist listeners and underground music communities, with releases distributed through physical and digital channels rather than positioned as mainstream pop products.

• Sub-label · 2021

  Lith Dolina

  Lith Dolina is a sub-label launched by AD 93 in 2021. Publicly available reference material identifies it as an extension of the label's release structure, but does not provide a complete catalogue or detailed operating profile.

• 2020Whities to AD 93 rebrand

  United Kingdom · International

  The label changed its name from Whities to AD 93 during the Black Lives Matter uprisings. The decision was part of a reassessment of the imprint's branding and its relationship to contemporary conversations about race and representation in cultural institutions.

  Outcome. AD 93 became the continuing public identity of the imprint, replacing Whities in its label and release presentation.

  Source

• 2021

  Launch Lith DolinaProduct launch

  Background

  AD 93 expanded its label architecture after establishing its new identity.

  Action taken

  The company introduced Lith Dolina as a sub-label for additional specialist releases.

  Aftermath

  The launch gave AD 93 another imprint through which to develop its electronic and experimental music activities.

  Source

• 2020

  Rename Whities as AD 93Strategy

  Background

  The imprint reassessed its previous name during the Black Lives Matter protest period and concluded that a new identity was appropriate.

  Action taken

  The label adopted AD 93 as its new name and continued its independent release activities under that identity.

  Aftermath

  AD 93 became the label's established name, while the imprint continued to operate within the Young and Beggars Group network.

  Source

1. 1AD 93 (record label)en.wikipedia.org
2. 2Young (record label)en.wikipedia.org