ActualSales

ActualSales is a performance-marketing company headquartered in Lisbon, Portugal, that describes itself as blending two decades of performance-marketing expertise with artificial intelligence. According to its own materials, the business was founded in 2006 as a digital performance agency in Latin America, before Instagram and TikTok existed and long before AI became a mainstream marketing tool. Its founding obsession, in its own words, was "results that can be measured." Over roughly twenty years it says it has delivered campaigns across more than 30 countries in Latin America, Europe and the Middle East, generating millions of qualified leads and billions of dollars in pipeline for clients. Today ActualSales presents itself in two complementary forms. The first is a self-serve AI platform that builds, tests and optimizes landing pages, ads and outbound flows, allowing a user to launch campaigns in minutes. The second is a done-for-you performance service in which the ActualSales team delivers qualified leads, calls and sales, with the client paying only when the company performs. The company markets this dual model as "AI-assisted performance marketing" and positions itself around performance-based pricing, transparent reporting and continuous daily optimization. The company publishes a set of headline performance statistics drawn from its own CRM and platform: more than 5 million leads generated, more than $2.1 billion in pipeline generated, and an average reply rate of 28%. It also states that it has 20+ years of experience, has served 30+ countries, and was founded in 2006. Its stated mission is to make world-class growth accessible to every business, arguing that powerful marketing should not be reserved for companies with large teams and budgets. ActualSales is a private company. Wikidata records it simply as a company in Lisbon, Portugal. Its official website is actualsales.com, and it also references the domain actualsales.ai. The company's stated values are data-driven decision-making, transparency, alignment through performance-based pricing, and relentless daily optimization.

ActualSales was founded in 2006 as a digital performance agency in Latin America. According to the company's own account, this was before Instagram existed, before TikTok was imagined, and long before AI became a marketing tool. The agency was built around a single obsession: results that can be measured. In its early years it operated as a traditional performance-marketing agency, running campaigns for clients and focusing on measurable outcomes rather than brand awareness alone. Over the following two decades the company expanded its geographic reach. It states that it has delivered campaigns across more than 30 countries in Latin America, Europe and the Middle East, generating millions of qualified leads and billions of dollars in pipeline for its clients. This period established the company's reputation as one of the longest-running performance agencies in its markets. A major strategic shift came with the rise of artificial intelligence in marketing. ActualSales evolved from a pure performance agency into a hybrid business: on one side a self-serve AI platform that builds, tests and optimizes landing pages, ads and outbound flows, and on the other a done-for-you performance service in which the company's team delivers qualified leads, calls and sales. The company describes this as pairing the experience of one of the longest-running performance agencies with AI that builds, tests and optimizes campaigns around the clock. Today ActualSales is headquartered in Lisbon, Portugal, and operates as a private company. It markets itself under the tagline of AI-assisted performance marketing, emphasizing performance-based pricing, transparent reporting and daily optimization. Its published metrics include 5M+ leads generated, $2.1B+ pipeline generated, a 28% average reply rate, 20+ years of experience and 30+ countries served.

• 2006

  Founded as a digital performance agency in Latin America.

• Expanded campaigns across more than 30 countries in Latin America, Europe and the Middle East.

• Evolved from a pure performance agency into a hybrid self-serve AI platform plus done-for-you service.

AI-assisted performance marketing that actually performs, combining a self-serve platform with a done-for-you service and performance-based pricing.

• Self-serve AI platform

  Builds, tests and optimizes landing pages, ads and outbound flows; users can launch campaigns in minutes.

• Done-for-you performance service

  ActualSales team delivers qualified leads, calls and sales; clients pay only when the company performs.

1. 1ActualSales | AI assisted Performance Marketingactualsales.com
2. 2About | ActualSales.AIactualsales.com
3. 3ActualSales (Portugal) - Wikidatawikidata.org