ActiveCampaign
ActiveCampaign is an American business software brand offering customer experience automation, marketing automation, email marketing, and CRM tools.
Last updated August 26, 2026
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Overview
ActiveCampaign is a Chicago-based business software brand focused on customer experience automation for small and growing businesses. Its platform combines email marketing, marketing automation, customer relationship management, sales-process automation, and website or messaging engagement features. The company initially built its market presence around email marketing and automated customer journeys, later broadening its offering with sales CRM and workflow capabilities. ActiveCampaign generally operates as a software-as-a-service business, providing cloud-based tools through subscription plans. Its platform is designed to help businesses segment contacts, trigger actions based on customer behavior or attributes, and connect marketing and sales activity. Customers span areas such as ecommerce, professional services, education, digital content, and other businesses that rely on ongoing customer communication. ActiveCampaign remains a privately held company, and detailed ownership, financial, and global operating figures are not established here.
History
ActiveCampaign was founded in the United States in 2003 by Jason VandeBoom. In its earlier development, the brand focused on email marketing and marketing automation software for businesses seeking to manage digital customer communications. As demand moved beyond basic email distribution toward broader customer-journey management, ActiveCampaign added capabilities such as contact segmentation, behavior-based triggers, automated workflows, and marketing operations tools. The company later expanded into sales customer relationship management and customer experience automation, allowing marketing, sales, and customer communications to work together within a cloud platform. Its business model is primarily subscription-based SaaS, serving small and growing businesses across multiple markets. Publicly verifiable information about the company’s complete financing history, revenue, customer numbers, and organizational changes is limited, so no unsupported figures are included here.
- 2003
Brand founded
[2]ActiveCampaign was founded in the United States by Jason VandeBoom.
Products and positioning
Customer experience automation and integrated marketing and sales SaaS platform for small and medium-sized businesses and growing enterprises
Customer experience automation platform
ActiveCampaign Platform
ActiveCampaign’s core cloud platform brings together customer data, marketing automation, sales processes, and customer communications. Businesses can manage contacts, design automated workflows, and trigger follow-up marketing or sales actions based on customer behavior.
Marketing automation
Marketing Automation
The marketing automation offering is designed for customer journeys and trigger-based workflows. It can use contact attributes and engagement behavior to support segmentation, lead nurturing, email follow-up, and the automation of recurring marketing tasks.
Email marketing
Email Marketing
The email marketing tools support the creation, delivery, and management of marketing emails, together with contact lists, segmentation rules, and automated workflows. This product area was an important part of ActiveCampaign’s early market positioning.
Customer relationship management
Sales CRM
The Sales CRM helps businesses manage leads, deals, contacts, and sales pipelines while recording customer interactions and progressing opportunities. It connects with marketing automation so customer status can continue to be tracked after a lead enters the sales process.
Recent events
ActiveCampaign introduces Sales Engagement Automation[3]
Reported:
ActiveCampaign introduced Sales Engagement Automation, a solution that integrates sales engagement across channels and into the customer lifecycle.
MessageMedia launches SMS for ActiveCampaign integration[4]
Reported:
MessageMedia announced the launch of SMS for ActiveCampaign, an integration app that adds SMS capabilities to ActiveCampaign workflows. The integration was stated to be available that day.
Voucherify partners with ActiveCampaign on personalized promotions[5]
Reported:
Voucherify partnered with ActiveCampaign to integrate their services for automated, omnichannel distribution of personalized promotions.
- Unconfirmed
ActiveCampaign closes $240 million Series C[6]
Reported:
ActiveCampaign closed a $240 million Series C funding round that valued the Chicago startup at over $3 billion. Tiger Global led the round, with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners.
ActiveCampaign appoints first independent board director[7]
Reported:
ActiveCampaign appointed Cindy Guerra Robbins to its board of directors as its first independent board member, effective December 1, 2020.
ActiveCampaign ranks on G2's 2020 Best Software lists[8]
Reported:
ActiveCampaign announced that it ranked #12 on G2's Best Software Companies list and also ranked on three other G2 lists: Best Product for Marketers, Software for Sales and Fastest Growing Products.
ActiveCampaign closes $100 million Series B[9]
Reported:
ActiveCampaign announced that it had closed a $100 million Series B funding round led by Susquehanna Growth Equity, with Silversmith Capital Partners also participating. The company said it would use the funds to build out new technology and expand internationally.
Sources9 sources
- 1ActiveCampaign official websiteactivecampaign.com
- 2ActiveCampaign About pageactivecampaign.com
- 3ActiveCampaign推出销售互动自动化prnewswire.com
- 4MessageMedia 推出 SMS for ActiveCampaign 集成prnewswire.com
- 5Voucherify 与 ActiveCampaign 合作提供个性化促销openpr.com
- 6ActiveCampaign完成2.4亿美元C轮融资techcrunch.com
- 7ActiveCampaign 任命首位独立董事prnewswire.com
- 8ActiveCampaign 入选 G2 2020 年最佳软件榜单prnewswire.com
- 9ActiveCampaign完成1亿美元B轮融资techcrunch.com
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