Action 24

Action 24 is a private Greek regional television channel whose facilities are located in Marousi, in the Athens metropolitan area. Its terrestrial digital broadcasts cover Attica and Evia through 14 transmission centers, while satellite distribution is available through the Nova and Cosmote TV subscription platforms. The channel’s present identity developed through several name changes and shifts in programming emphasis over more than three decades. The station began broadcasting in October 1990 from Megara under the name TVM, short for TV Megara. In 1992, it adopted the name TV Magic and moved its facilities to Piraeus. It was subsequently known as Magic Piraeus in 1995 and Magic TV from late 1998. These changes reflected the station’s evolving local profile within the Attica television market rather than the creation of a wholly new broadcaster. From 2000, the channel became strongly associated with sports programming, particularly coverage of Olympiacos. During its Magic-era identity, it developed a reputation among Olympiacos supporters, carrying team-related news, fan discussions, commentary, and, for a period, matches involving the club in different sports. Its best-known supporter-oriented program was Gate 7, associated with organized-fan commentator Takis Tsoukalas. The station also retained news and local-information content, especially concerning Piraeus, alongside sports broadcasts and studio programs. The broadcaster received authorization for satellite transmission in 2004. In May 2008, it changed its name to Sport TV, making the sports orientation more explicit. In January 2013, it became Action 24 and ended its formal association with the Olympiacos identity. Under the Action 24 name, the schedule continued to include sports, especially football, but expanded or renewed its broader mix of information and entertainment programming. The channel has carried sports from Greece and abroad, entertainment and information shows, children's animated content, imported series, and telemarketing programming at different points in its history. Action 24 also briefly collaborated with the SKAI television and digital operations. From 2017, its schedule included selected programs from the SKAI archive and shows connected with SKAI.gr, including magazine, news, sports-news, current-affairs, and discussion formats. The cooperation ended after approximately a year as the two sides pursued different programming strategies. The station subsequently refreshed its schedule with additional sports programs and foreign series. A change of ownership preceded a further programming transition in 2022. From 9 August 2022, Action 24 began broadcasting EFL Cup matches and removed telemarketing from the schedule. From 5 December 2022, it moved to an entirely informative program according to the referenced account. The available reference material does not identify the channel’s owners, executives, financial results, or a later corporate restructuring. Its documented role remains that of a Greek regional broadcaster combining terrestrial and subscription-platform distribution, with a history spanning local television, sports specialization, and information programming.

Action 24 originated in October 1990 as TVM, or TV Megara, broadcasting from the area of Megara in Attica. In 1992, the station was renamed TV Magic and relocated its facilities to Piraeus. It was later renamed Magic Piraeus in 1995 and Magic TV at the end of 1998. These successive names marked the broadcaster’s development as a local Attica television outlet. The station’s programming direction changed substantially around 2000. It developed a predominantly sports-oriented schedule and became particularly associated with Olympiacos coverage. During the Magic period, it was identified with the club’s supporters and broadcast team news, discussions, commentary, and the Gate 7 program, which focused on the organized fan base and was associated with Takis Tsoukalas. For a period, the station also transmitted Olympiacos matches across several sports. Alongside this sports role, it carried political and local information, especially concerning Piraeus, as well as news and general programming. In 2004, the broadcaster was licensed for satellite broadcasting. The station adopted the name Sport TV in May 2008, reinforcing its sports positioning. It took its current name, Action 24, in January 2013 and ended its connection with the Olympiacos team. The rebranded channel continued to show sports from Greece and abroad, especially football, while also carrying information and entertainment programs. Its schedule at different times included children's animation, imported series, news and discussion shows, and telemarketing blocks. From 2017, Action 24 broadcast selected programs from the SKAI television archive and participated in programming cooperation involving SKAI.gr. The material associated with this period included magazine, news, sports-news, current-affairs, and discussion formats. The cooperation ended roughly a year later. The station then renewed its schedule with sports programs and foreign series, including Italian productions. The referenced account also notes that a proposed SKAI 24 project was not ultimately created, in the context of Greek restrictions and programming distinctions concerning thematic and informative television services. A change of ownership in 2022 preceded another shift. Starting on 9 August, Action 24 broadcast EFL Cup matches and eliminated telemarketing broadcasts, which had occupied part of its schedule for several years. From 5 December of that year, it adopted an entirely informative program. The channel’s terrestrial digital footprint consists of 14 broadcast centers in Attica and Evia, and it is also distributed by satellite through Nova and Cosmote TV. Publicly available reference material supplied for this dossier does not establish the names of the owners, founders, executives, or the precise legal structure behind the station. It does, however, document Action 24 as an active Greek regional broadcaster whose identity has moved from local television and music content through Olympiacos-centered sports broadcasting, broader sports programming, and a more information-led format.

• 2022

  EFL Cup broadcasts and schedule overhaul

  [1]Action 24en.wikipedia.org

  After a change of ownership, the channel began broadcasting EFL Cup matches on 9 August, removed telemarketing, and moved to an entirely informative program on 5 December.

• 2017

  Programming cooperation with SKAI

  [1]Action 24en.wikipedia.org

  Action 24 began carrying selected SKAI archive programs and shows connected with SKAI.gr, including information, sports, and discussion formats.

• 2013

  Adopted the Action 24 name

  [1]Action 24en.wikipedia.org

  In January 2013, the channel became Action 24 and ended its connection with the Olympiacos team.

• 2008

  Renamed Sport TV

  [1]Action 24en.wikipedia.org

  In May 2008, the broadcaster changed its name to Sport TV.

• 2004

  Satellite broadcasting authorization

  [1]Action 24en.wikipedia.org

  The station was licensed for satellite broadcasting.

• 2000

  Shift toward sports programming

  [1]Action 24en.wikipedia.org

  The channel began broadcasting mainly sports content and Olympiacos-related programming, while retaining news and other shows.

• 1998

  Renamed Magic TV

  [1]Action 24en.wikipedia.org

  At the end of 1998, the station adopted the Magic TV name.

• 1995

  Renamed Magic Piraeus

  [1]Action 24en.wikipedia.org

  The channel changed its name to Magic Piraeus.

• 1992

  Renamed TV Magic and relocated to Piraeus

  [1]Action 24en.wikipedia.org

  The broadcaster adopted the TV Magic name and moved its facilities from the Megara area to Piraeus.

• 1990

  Launch as TVM

  [1]Action 24en.wikipedia.org

  The station began operations in October 1990 from Megara under the name TVM, meaning TV Megara.

A Greek regional television broadcaster with a strong sports heritage and a later emphasis on news and information programming.

• Regional television broadcasting · 2013

  Action 24 terrestrial television service

  The channel’s terrestrial digital service is transmitted through 14 broadcast centers serving Attica and Evia. Its schedule has historically combined sports, news, local information, entertainment, children's programming, imported series, and, at some periods, telemarketing.

• Subscription television distribution · 2004

  Action 24 satellite distribution

  Action 24 is distributed by satellite through the Nova and Cosmote TV subscription platforms, extending the channel beyond its terrestrial regional transmission footprint.

• Sports television · 2000

  Sports programming

  Sports broadcasting has been a central part of the station’s identity since 2000. The channel has carried football and other sports from Greece and abroad, including Olympiacos-related coverage during its earlier Magic-era period and EFL Cup matches from 2022.

• News television · 2000

  News and information programming

  Action 24 has carried central political, local, sports, and general news programming at various stages. From December 2022, the referenced account describes the schedule as entirely informative.

• 2022

  EFL Cup broadcasting launchProduct launch

  Background

  A change of ownership preceded a revision of the channel’s programming mix.

  Action taken

  From 9 August 2022, Action 24 began broadcasting EFL Cup matches and removed telemarketing broadcasts from its schedule.

  Aftermath

  The station continued its sports presence while moving toward a substantially different information-led schedule later that year.

  Source

• 2022

  Move to an entirely informative scheduleStrategy

  Background

  The channel had historically combined sports with entertainment, local information, imported series, and other programming.

  Action taken

  On 5 December 2022, Action 24 moved to an entirely informative program.

  Aftermath

  The available reference does not provide later audience, financial, ownership, or programming results.

  Source

• 2013

  Adoption of the Action 24 brandStrategy

  Background

  The station’s previous identity was closely linked to Olympiacos programming and supporters.

  Action taken

  In January 2013, the broadcaster changed its name to Action 24 and severed its connection with the Olympiacos team.

  Aftermath

  The channel continued sports broadcasting while presenting itself as a broader regional television service.

  Source

• 2008

  Repositioning as Sport TVStrategy

  Background

  The station had developed a substantial sports identity, including programming associated with Olympiacos.

  Action taken

  In May 2008, it changed its brand name to Sport TV.

  Aftermath

  The sports-oriented identity continued until the broadcaster adopted the Action 24 name in 2013.

  Source

• 2022

  Action 24 begins broadcasting EFL Cup matches after ownership change[1]Action 24en.wikipedia.org

  M&A · Product launch · Product generation

  Following a change of ownership, Action 24 began broadcasting EFL Cup matches on 9 August 2022 and removed telemarketing content from its schedule.

• 2022

  Action 24 adopts an entirely informative program[1]Action 24en.wikipedia.org

  Other

  On 5 December 2022, the channel moved to an entirely informative program, marking a further change in its programming direction.

1. 1Action 24en.wikipedia.org
2. 2Action 24 official websiteaction24.gr