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Acrosx Japan Inc.

Japan-based independent certification body issuing halal, Muslim-friendly, vegan and vegetarian certifications under its KW Standard framework.

Last updated September 26, 2026

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Overview

Acrosx Japan Inc. (日本アジアクロス株式会社) is a Tokyo-based independent certification body that issues halal, Muslim-friendly, vegan and vegetarian certifications under its proprietary KW Standard framework. The company positions itself as Japan's only independent halal and Muslim-friendly certification body operating in accordance with ISO/IEC 17065, the international standard for bodies certifying products, processes and services. Its stated mission is to verify data compliance, operational processes and traceability across the value chains of Japanese manufacturing plants, commercial businesses, destination management organizations (DMOs) and accommodation providers. The firm operates three principal certification schemes. KWUH covers accommodation, restaurants and retail outlets seeking Muslim-friendly status. KWME is aimed at products and manufacturing plants. KWMD is a Muslim inbound destination evaluation scheme for municipalities and regions. Alongside certification, Acrosx Japan provides technical implementation guidance based on international halal-related standards such as MS 1500, OIC/SMIIC 1 and ISO/IEC 17065, including gap analysis and operational protocol development for making facilities and menus Muslim-friendly. Acrosx Japan emphasizes what it calls "Human to Human Services" — the idea that halal and Muslim-friendly compliance is fundamentally about sincere human engagement rather than the mere issuance of paper certificates. It prioritizes training and rigorous operational audit protocols, and states that it has directly trained more than 1,500 operational managers and chefs from major Japanese infrastructure companies, large corporations, municipalities and organizations nationwide, including the Japan Airlines (JAL) group. This work builds on the CEO's involvement in a five-year national-level program designed and supervised under the Japanese Ministry of Health, Labour and Welfare's expert committee on halal affairs (2018–2023). The company is led by CEO Keith Wong Wai Kit, who was born in Malaysia and has lived in Tokyo for more than 25 years. He describes himself as the only non-Japanese appointed to the Ministry of Health, Labour and Welfare's halal training expert committee (2018–2023), and as a Japanese-side partner in a public-private cooperation program with Malaysia's Ministry of International Trade and Industry (MITI Malaysia). Acrosx Japan reports collaborative track records with Japanese government bodies including the Ministry of Health, Labour and Welfare and the Japan Tourism Agency, as well as Malaysian institutions such as JAKIM, SIRIM, MITI and HDC. It also lists reference relationships with JNTO, JETRO, Indonesia's BPJPH and the OIC-affiliated SMIIC. Acrosx Japan's certification workflow follows a three-phase process: pre-assessment and gap analysis, on-site technical audit led by chief auditor Keith Wong under a "zero self-declaration" principle, and committee review leading to issuance of a globally compatible certificate. Certified organizations are described as being connected to a G2G/B2B global market-entry pipeline linked to Malaysian MITI cooperation, international government media and multinational travel infrastructure. The company has been covered by media including Arab News, Bernama, RTM Malaysia, TV3 Malaysia and Kansai TV. It is a private company with stated capital of 5,000,000 yen, headquartered in the Telecom Center East Tower in Aomi, Koto-ku, Tokyo.

History

Acrosx Japan Inc. (日本アジアクロス株式会社) was established in Tokyo as an independent certification body focused on halal, Muslim-friendly, vegan and vegetarian certification. Its founding is closely tied to the career of CEO Keith Wong Wai Kit, who was born in Malaysia and has lived in Tokyo for more than 25 years. According to the company's own account, Wong was appointed as the only non-Japanese member of the Japanese Ministry of Health, Labour and Welfare's expert committee on halal training (2018–2023), where he participated in the design and supervision of a five-year national-level program. During this period he was involved in training representatives of more than 1,500 organizations and groups across Japan, from Hokkaido to Miyazaki, including operational managers and chefs from the Japan Airlines (JAL) group and other major Japanese infrastructure companies, large corporations and municipalities. Wong also served as a Japanese-side partner in a public-private cooperation program with Malaysia's Ministry of International Trade and Industry (MITI Malaysia), supporting industrial cooperation between the two countries. He additionally served on the Japan Tourism Agency's medical tourism promotion committee. These experiences led to the conviction that Japan already possessed the manufacturing precision, hospitality, safe food environment and trusted quality that global Muslim consumers seek, but lacked a mechanism to accurately communicate and prove it. Acrosx Japan Inc. and the KW Standard framework were created from that conviction. The company developed three certification schemes: KWUH for accommodation, restaurants and retail outlets; KWME for products and manufacturing plants; and KWMD for municipalities and regions seeking to be evaluated as Muslim inbound destinations. It also defined requirements and conformity assessment for Muslim facilities such as prayer rooms. The certification workflow was structured in three phases: pre-assessment and gap analysis, on-site technical audit, and committee review leading to issuance of a globally compatible certificate. The company states that its audits are conducted under a "zero self-declaration" principle, verifying chemical traceability of raw materials, cross-contamination prevention mechanisms on production lines, and the integrity of on-site operations. Acrosx Japan reports collaborative track records with Japanese government bodies including the Ministry of Health, Labour and Welfare and the Japan Tourism Agency, and with Malaysian institutions including JAKIM (Department of Islamic Development Malaysia), SIRIM (Standards and Industrial Research Institute of Malaysia), MITI and HDC (Halal Development Corporation). It lists reference relationships with JNTO, JETRO, Indonesia's BPJPH and the OIC-affiliated SMIIC. The company has received media coverage from Arab News, Bernama, RTM Malaysia, TV3 Malaysia and Kansai TV. It is headquartered in the Telecom Center East Tower in Aomi, Koto-ku, Tokyo, and is a private company with stated capital of 5,000,000 yen.

  • 2023

    Completion of the five-year national-level halal training program under the Ministry of Health, Labour and Welfare expert committee.

  • 2018

    CEO Keith Wong Wai Kit appointed to the Japanese Ministry of Health, Labour and Welfare's expert committee on halal training (2018–2023).

  • Acrosx Japan Inc. established in Tokyo as an independent certification body under the KW Standard framework.

  • KWUH certification granted to PARCO Shibuya.

  • Training provided to the Japan Airlines (JAL) group.

Products and positioning

Japan's only independent halal and Muslim-friendly certification body operating in full accordance with ISO/IEC 17065, combining rigorous technical verification with human-capital development and global market access.

  • KWUH

    Muslim-friendly certification scheme for accommodation, restaurants and retail outlets.

  • KWME

    Halal certification scheme for products and manufacturing plants.

  • KWMD

    Muslim inbound destination evaluation scheme for municipalities and regions.

Sources3 sources

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