Ace Metrix

Ace Metrix is a U.S. market research and advertising analytics company serving brands, advertising agencies, and media-related clients. Its work generally focuses on evaluating advertising creative, measuring consumer responses such as attention, emotional reaction, memorability, and purchase-related attitudes, and comparing communications before or after deployment. Detailed publicly verifiable information about its founding history, ownership, headquarters, and current leadership is limited, so those details are not inferred here.

Ace Metrix has focused its business on quantifying the effectiveness of advertising and brand communications, serving advertisers and their marketing partners. Its services use consumer feedback and related analytical methods to evaluate advertising creative and support decisions involving media deployment, creative selection, and brand strategy. Sufficient reliable public information is not available to reconstruct the company’s founding year, founders, major business transitions, ownership changes, or latest operating developments in greater detail.

• market research and analytics

  Advertising creative testing

  Services for evaluating how advertising creative performs with consumers and helping advertisers compare responses to different executions or communications approaches. Public information is insufficient to confirm a complete list of product versions or metrics.

• brand analytics

  Brand communications measurement

  Analysis of consumer perceptions, emotional responses, and brand-related attitudes associated with advertising or other brand communications, supporting marketing evaluation and optimization.

• Unconfirmed

  Reported2021.01.15

  iSpot acquires Ace Metrix[1]iSpot收购Ace Metrixbusinessinsider.com

  TV measurement firm iSpot.TV acquired TV measurement company Ace Metrix for an undisclosed price. iSpot's CEO said the acquisition would help marketers better understand how their TV ads perform.

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1. 1iSpot收购Ace Metrixbusinessinsider.com