Ace & Tate
A Dutch eyewear brand known for fashion-led design and transparent pricing.
Last updated October 16, 2026
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Overview
Ace & Tate is an eyewear brand from Amsterdam, the Netherlands, founded by Mark de Lange in 2013. It primarily offers fashion-oriented optical frames and sunglasses, positioning eyewear between conventional optical retail and fashion accessories. The brand emphasizes design, a relatively direct customer experience, and transparent pricing. It operates through a direct-to-consumer model and sells in multiple European markets, including through physical stores. Public information available here is insufficient to verify its revenue, store count, market size, or ownership structure.
History
Ace & Tate was founded in Amsterdam, the Netherlands, in 2013 by Mark de Lange. The brand entered the market with optical frames and sunglasses, treating eyewear as both a functional vision product and a fashion accessory. Its operating approach emphasizes design, transparent pricing, and direct-to-consumer distribution, while developing online sales and physical stores across several European markets. The available material does not provide enough reliable information to document its financing history, ownership changes, detailed store expansion, or management succession.
- 2013
Products and positioning
Optical frames
One of Ace & Tate’s core product lines, intended for everyday prescription use and fashion-oriented wear. The line emphasizes frame design and relatively transparent pricing. No specific collection or model information is verified here.
Sunglasses
Another principal product line, serving both everyday sun protection and accessory styling. It follows the brand’s design-led and direct-to-consumer positioning. No specific collection or model information is verified here.
Controversies
2026
Ace & Tate mentioned in CEVA Logistics cyberattack data exposure
A cyberattack against third-party logistics provider CEVA Logistics, which commenced on July 30, 2026, exposed customer data and affected eight warehouses across Europe. Pokémon Center, the official merchandise site for the Pokémon brand, canceled orders in Europe after customers' personal and order information was stolen. Affected customers in the United Kingdom and Germany may have had full names, mailing addresses, phone numbers, email addresses, and order details obtained. CEVA Logistics is a logistics company under CMA CGM. The leak also impacted companies including Dutch retailer Bol, football club Ajax, ING Bank, and eyeglass maker Ace & Tate.
2026
Ceva Logistics data breach disrupts shipping and exposes customer data
A data breach at shipping and warehousing company Ceva Logistics began on July 29, 2026, causing shipping delays and exposing customer data. Ceva's customers, including Bol, Valve (Steam hardware), Ajax, ING, and Ace & Tate, reported that their customers' shipping information was affected, with some orders delayed or canceled.
2026
Ceva Logistics cyberattack and data breach
Ceva Logistics experienced a cyberattack that affected eight European warehouses and resulted in theft of customers' personal information from its systems. The incident caused shipping delays; Ceva said its investigation was ongoing and that some affected applications and services were back online.
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