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Akademie für Publizistik

Germany's leading institution for journalism training and continuing education, based in Hamburg.

Last updated September 28, 2026

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Overview

The Akademie für Publizistik in Hamburg e.V. is a non-profit association founded in 1970 in Hamburg, Germany. It is the country's leading institution for the vocational and continuing education of journalists across all media. The academy offers a comprehensive seminar programme covering topics such as photography, management, online and mobile, PR and communication, print, research, social media, and TV and video. With over 2,000 participants annually and around 250 courses per year, it serves professionals from publishing houses, broadcasters, digital media, public relations, and communication departments. The academy is supported by publisher and journalist organisations, publishing houses, broadcasting organisations, the German Federal Press and Information Office, and individual members from all media, as well as companies such as Otto Group and Hapag-Lloyd. Its seminars are characterised by practical, personal, digital, innovative, diverse, and reflective approaches, with small groups and over 200 instructors from professional practice. The academy is led by a board of directors supported by a board of trustees. It has been located at Cremon 32 in Hamburg since 2017.

History

The Akademie für Publizistik in Hamburg e.V. was founded in 1970 in Hamburg as a non-profit association. Its founding chairman and director was Kurt Maschmann, then local editor of the Hamburger Morgenpost. In 1971, Eberhard Maseberg, editor-in-chief of the Deutsches Allgemeines Sonntagsblatt, became chairman of the board, while Maschmann remained managing director until his death in 1980. The academy was initially located in a villa at Magdalenenstraße 64a in Pöseldorf, overlooking the Harvestehuder Weg and the Außenalster. After the sale of the property in 1998, it moved temporarily to Mittelweg, then to Warburgstraße 8–10 in 1999, and finally to its current location at Cremon 32, overlooking the Nikolaifleet, in 2017. The academy has been led by several directors: Armin Sellheim (1981–1989), Will Teichert (1989–1999), Friedrich Mielke (1999–2001), Annette Hillebrand (2001–2014), and Nadja Stavenhagen (since 2014). Will Teichert later became chairman of the board, succeeded by Rainer Cabanis, who died in June 2009. Since November 2009, Barbara Thomaß has been the first woman to chair the board. In 2003, the academy established an ethics council, which included journalists Heribert Prantl, Christian Sauer, professor Bernhard Debatin, and lawyer Dorothee Bölke, and existed until 2014. The academy offers cross-company training for press, radio, and television volunteers, as well as a wide range of seminars for all media professionals. It is supported by publisher and journalist organisations, publishing houses, broadcasting organisations, the German Federal Press and Information Office, and individual members from all media, as well as companies such as Otto Group and Hapag-Lloyd.

  • 2017

    Academy moves to its current location at Cremon 32, Hamburg.

  • 2014

    Nadja Stavenhagen becomes director; ethics council ends.

  • 2009

    Barbara Thomaß becomes the first female chairwoman of the board.

  • 2003

    Ethics council established with Heribert Prantl, Christian Sauer, Bernhard Debatin, and Dorothee Bölke.

  • 2001

    Annette Hillebrand becomes the first female director.

  • 1999

    Academy moves to Warburgstraße 8–10; Friedrich Mielke becomes director.

  • 1998

    Sale of the Magdalenenstraße property; academy moves temporarily to Mittelweg.

  • 1989

    Will Teichert becomes director.

  • 1981

    Armin Sellheim becomes director.

  • 1971

    Eberhard Maseberg becomes chairman of the board; Maschmann remains managing director.

Products and positioning

Germany's leading institution for journalism training and continuing education, offering practical, personalised, and innovative seminars for all media professionals.

  • Volontariatskurse

    Four-week courses for press volunteers, two-week courses for radio volunteers, and four-week courses for television volunteers, in line with the collective agreement for volunteers at daily newspapers and magazines.

  • Open seminar programme

    Around 250 courses per year on topics such as photography, management, online & mobile, PR & communication, print, research, social media, and TV & video, suitable for all formats and career levels.

  • Customised in-house training

    Tailor-made training programmes for media companies and communication departments.

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