Abuelita's Wellbeing

Abuelita's Wellbeing is an integrative healthcare Community Interest Company (CIC) based in East London, with studios in Hackney and a hub at Tileyard in Islington. Founded in January 2024 by Simona Ilincariu, a massage therapist and bodyworker, the organisation was built on the belief that one therapy is rarely enough to address complex wellbeing problems. It brings together massage therapy, chiropractic care, nutrition, craniosacral therapy, Pilates and Reformer rehabilitation, stretch therapy, sound and breathwork, somatics, energy alignment, and vibroacoustic therapy into coordinated care plans guided by a team rather than a single practitioner. The company positions itself around four broad care pathways: Move & Recover (for athletes, injuries, and desk tension), Rest & Restore (for burnout, stress, and nervous system regulation), Deep Healing (for chronic illness, autoimmune conditions, hypermobility, and complex care), and Women's Health (pregnancy, postpartum, hormonal support, and cycle-aware bodywork). Its flagship offering is the Integrative Assessment, which leads to personalised multi-therapy treatment plans delivered over multiple sessions and months. As a UK Community Interest Company, Abuelita's operates with a social mission: every session funds free therapy for community members, including refugee women and others who would otherwise lack access to such care. In its first year, the organisation reports having delivered £33,000 worth of care. It also runs corporate wellbeing programmes across London, delivering chair massage, classes, workshops, residencies, treatment-room set-ups, and DSE assessments in offices, its studios, or both. Clients have included businesses at Tileyard such as Soundcloud, Trailmix Games, and Fuga, as well as Peabody. The brand's identity is rooted in trauma-informed, lived-experience-led practice. Its founder's own recovery from chronic stress and nervous-system dysregulation through a combination of talking therapy, body-based work, somatic practice, structured movement, nutrition, and craniosacral therapy shaped the organisation's layered, coordinated approach. Abuelita's describes its spaces as safe, soft, and human, and its care model as one that respects what clients are actually navigating rather than offering quick fixes.

Abuelita's Wellbeing was founded in January 2024 by Simona Ilincariu, a massage therapist and bodyworker with years of practice. The organisation emerged from Ilincariu's own experience navigating chronic stress and nervous-system dysregulation. Her recovery came through a combination of approaches—talking therapy alongside body-based work, somatic practice alongside structured movement, nutrition alongside craniosacral therapy—rather than any single modality. This personal experience shaped the founding belief that one therapy is rarely enough, and that coordinated, layered care is more effective for complex wellbeing problems. The company launched in Hackney in January 2024 with Ilincariu working solo. In its first year, it delivered £33,000 worth of care. As its reputation grew, more practitioners reached out wanting to join, and the organisation expanded its team and service range. It opened a second location at Tileyard in Islington, establishing a hub in addition to its original Hackney studio. Abuelita's operates as a UK Community Interest Company (CIC), a legal structure that locks in its social mission. Every booking funds free wellbeing care for refugee women and others in the wider community who would otherwise have no access to such services. The company also delivers corporate wellbeing programmes across London, with clients including businesses at Tileyard such as Soundcloud, Trailmix Games, and Fuga, as well as Peabody. Its founder previously worked for Apple at Battersea, bringing corporate experience to the workplace wellbeing offering. The organisation has grown from a solo practice to a multi-practitioner team offering a wide range of therapies—massage, chiropractic, nutrition, craniosacral, Pilates, stretch therapy, sound and breathwork, somatics, energy alignment, and vibroacoustic therapy—all coordinated into integrative care plans. It serves clients through its studios in Hackney and Islington, corporate programmes across central and east London, and community initiatives. The brand continues to position itself as a local, trauma-informed, lived-experience-led provider that bridges individual wellbeing and community impact.

• 2024

  Founded in January 2024 by Simona Ilincariu in Hackney, London.

• 2024

  Launched in Hackney with Simona working solo.

• 2024

  Delivered £33,000 worth of care in its first year.

• Opened a second location at Tileyard in Islington.

Integrative, multi-therapy wellbeing care with a social mission, delivered by a coordinated team in East London.

• Integrative Assessment

  An initial assessment to understand the client's body, history, and goals, leading to a personalised treatment plan.

• Integrative Care Packages

  Personalised multi-therapy treatment plans combining different practitioners and disciplines over time.

• Corporate Wellbeing Programmes

  Multi-therapy workplace programmes including chair massage, classes, workshops, residencies, treatment-room set-ups, and DSE assessments.

1. 1Abuelita's: Massage & Integrative Healthcare in Hackney & Islingtonabuelitas.co.uk
2. 2Abuelita's Wellbeing CIC | Integrative Healthcareabuelitas.co.uk
3. 3Corporate Wellbeing London | Multi-Therapy Workplace Programmesabuelitas.co.uk
4. 4Integrative Care in London | Hackney & Islingtonabuelitas.co.uk
5. 5Abuelita's Wellbeing - Wikidatawikidata.org