Abu Dhabi Media Network

Abu Dhabi Media Network (ADMN), formerly known as Abu Dhabi Media and, before that, Emirates Media, is the official media organization of the Government of Abu Dhabi. Its roots date to 1999, when Emirates Media was established. The organization was substantially reorganized in June 2007 under Abu Dhabi Law No. 13 of 2007 as a government-owned joint stock company formed from the assets of Emirates Media Incorporated. It was rebranded as Abu Dhabi Media Network in September 2023. The network operates across broadcasting, radio, publishing, digital media, sports content and related media services. Its television portfolio has included Abu Dhabi TV, Al Emarat TV, Abu Dhabi Sports, Yas TV, Majid Kids TV, Baynounah TV and Arabic and regional National Geographic services. Its radio operations include Radio 1, Radio 2, Emarat FM, Abu Dhabi Radio, Star FM, Abu Dhabi Classic FM, Kadak FM and The Holy Quran Radio. These stations cover general-interest programming, entertainment, music, sport, religious content and multilingual services for audiences in the United Arab Emirates and the wider expatriate population. ADMN also maintains a publishing portfolio associated with titles such as Al-Ittihad, Zahrat Al Khaleej, Majid and Arabic-language and English-language National Geographic editions. Its digital activities have included Zayed Digital TV and Mohtawa, together with websites and applications linked to several of its media brands. Tawzea and United Printing and Publishing represent supporting distribution and production capabilities identified in the network's asset portfolio. The organization expanded beyond conventional broadcasting during the late 2000s. It launched The National, Abu Dhabi's first English-language newspaper, and helped develop the Abu Dhabi Media Zone as a proposed hub for international media companies, journalism training and production activity. It also pursued film, television, animation and entertainment investments through Imagenation Abu Dhabi, later renamed Image Nation. That initiative involved production and financing agreements with international partners including Warner Bros., Participant Media, National Geographic Films and Hyde Park Entertainment, although the scale and results of those agreements varied. Sports rights have remained an important part of the network's programming strategy. In 2019, Abu Dhabi Media entered a multiyear partnership with UFC to broadcast UFC events, beginning with UFC 236. In 2017, the organization relaunched Radio 1 and Radio 2 after the previous license holder ceased operating the stations. In 2019, the board was restructured under the oversight of Abu Dhabi Developmental Holding Company, with Dr. Sultan Ahmed Al Jaber as chair and Noura bint Mohammed Al Kaabi as deputy chair. The 2023 network rebranding consolidated the organization's identity around Abu Dhabi Media Network. Publicly available material does not establish a complete current list of executives, financial results or detailed ownership arrangements beyond its government ownership.

Abu Dhabi Media Network traces its origins to Emirates Media, established in 1999 as part of Abu Dhabi's government media structure. The organization was transformed in June 2007 through Abu Dhabi Law No. 13 of 2007, which created a government-owned joint stock company from the assets of Emirates Media Incorporated. This restructuring gave Abu Dhabi a consolidated vehicle for broadcasting, publishing and wider media development. The company was chaired initially by Mohammad Khalaf Al Mazroui, with Ahmad Ali Al Sayegh as deputy chair and Riyad al-Mubarak as chief executive officer. The post-2007 organization expanded its scope rapidly. It announced The National in 2007, and the English-language newspaper began publication in 2008 under founding editor Martin Newland. The network also strengthened its television operations, including Abu Dhabi TV, and developed digital-media management capabilities. In October 2008 it proposed the Abu Dhabi Media Zone, a large campus intended to attract global media businesses such as CNN, the BBC, HarperCollins, Random House, the Financial Times and Thomson Reuters Foundation. The initiative was designed not only as a commercial cluster but also as a platform for journalism, filmmaking and technical training for Arab students. Film and entertainment became another area of experimentation. Abu Dhabi Media hosted the Middle East International Film Festival in 2007 and entered an animation-training arrangement with Toonz Academy in 2008. Later in 2008 it established Imagenation Abu Dhabi with a stated mandate to finance and produce films and other media. Imagenation recruited Edward Borgerding as chief executive and Stefan Brunner as chief financial officer, then announced partnerships with Warner Bros., Participant Media, National Geographic Films and Hyde Park Entertainment. The agreements covered feature films, documentaries, television and, in some cases, games and related entertainment projects. The Warner Bros. arrangement delivered fewer film results than initially anticipated, while the National Geographic relationship was described as more workable in the available account. Imagenation also supported The Way Back, directed by Peter Weir, and organized the Circle conference from 2007 onward to discuss film finance, production and professional training. In 2011, Imagenation Abu Dhabi was renamed Image Nation and divided into Abu Dhabi and international subsidiaries. The broadcasting portfolio continued to develop through a mixture of owned, operated and branded services. Television assets identified in public descriptions include Abu Dhabi TV, Al Emarat TV, Abu Dhabi Sports, Yas TV, Majid Kids TV, Baynounah TV and National Geographic services. Radio assets span general programming, commercial entertainment, classical music, religious broadcasting, sport and multilingual South Asian programming. In 2017 Abu Dhabi Media relaunched Radio 1 and Radio 2 after the former licensee lost the right to operate them. The relaunch restored the stations under Abu Dhabi Media's management. Sports rights became a prominent part of the network's content strategy. In April 2019 Abu Dhabi Media and UFC announced a multiyear broadcast partnership, with UFC 236 identified as the first event covered by the arrangement. That year, Abu Dhabi Developmental Holding Company's board approved a restructuring of Abu Dhabi Media's board. Dr. Sultan Ahmed Al Jaber became chair, with Noura bint Mohammed Al Kaabi as deputy chair and several additional members. On 19 September 2023, Abu Dhabi Media was rebranded Abu Dhabi Media Network. The new identity reflects an organization operating across television, radio, publishing, digital media, sports and related production and distribution activities. Public information confirms its government ownership and broad portfolio, but does not provide a complete current executive roster, audited financial profile or definitive account of the status of every listed channel and subsidiary.

• 2023

  Rebranded Abu Dhabi Media Network

  [1]Abu Dhabi Media Networken.wikipedia.org

  Abu Dhabi Media adopted Abu Dhabi Media Network as its new name.

• 2019

  UFC broadcast partnership announced

  [1]Abu Dhabi Media Networken.wikipedia.org

  A multiyear agreement brought UFC event coverage to Abu Dhabi Media's broadcast portfolio.

• 2017

  Radio 1 and Radio 2 relaunched

  [1]Abu Dhabi Media Networken.wikipedia.org

  The two stations returned to operation under Abu Dhabi Media after a licensing change.

• 2011

  Imagenation renamed Image Nation

  [1]Abu Dhabi Media Networken.wikipedia.org

  The film initiative adopted the Image Nation name and created Abu Dhabi and international subsidiaries.

• 2008

  The National began publication

  [1]Abu Dhabi Media Networken.wikipedia.org

  The newspaper launched under founding editor Martin Newland.

• 2008

  Abu Dhabi Media Zone announced

  [1]Abu Dhabi Media Networken.wikipedia.org

  A planned media campus was presented as a base for international media companies and training programs.

• 2008

  Imagenation Abu Dhabi established

  [1]Abu Dhabi Media Networken.wikipedia.org

  The organization entered film and entertainment financing through a dedicated subsidiary.

• 2007

  Abu Dhabi Media created by law

  [1]Abu Dhabi Media Networken.wikipedia.org

  Abu Dhabi Law No. 13 of 2007 created a government-owned joint stock company from Emirates Media's assets.

• 2007

  The National announced

  [1]Abu Dhabi Media Networken.wikipedia.org

  The company announced plans for Abu Dhabi's first English-language newspaper.

• 2007

  Middle East International Film Festival hosted

  [1]Abu Dhabi Media Networken.wikipedia.org

  The organization hosted a ten-day regional film festival in Abu Dhabi.

• 1999

  Emirates Media established

  [1]Abu Dhabi Media Networken.wikipedia.org

  The predecessor organization to Abu Dhabi Media Network was established as Emirates Media.

A government-owned Abu Dhabi media institution combining national broadcasting, Arabic and international content, radio, publishing, digital services and sports rights.

• Television · 2008

  Abu Dhabi TV

  A flagship Abu Dhabi television service carrying general-interest programming, news, entertainment and locally relevant content for Arabic-speaking audiences.

• Sports television

  Abu Dhabi Sports

  A sports broadcasting group that has included multiple channels and sports programming within Abu Dhabi Media's television portfolio.

• Television

  Al Emarat TV

  An Emirati television service listed among Abu Dhabi Media's broadcast brands, focused on national and regional programming.

• Radio · 2017

  Radio 1 and Radio 2

  Two English-language-oriented radio brands relaunched by Abu Dhabi Media in 2017 after the previous operator's license ended. Their formats have been described as contemporary commercial music and classic songs.

• Radio

  Emarat FM

  A commercial entertainment radio station serving the UAE market as part of Abu Dhabi Media's audio portfolio.

• Multilingual radio

  Kadak FM

  A commercial multilingual station serving South Asian expatriate audiences with programming in languages including Hindi, Punjabi, Malayalam, Marathi, Telugu, Tamil, Kannada and Urdu.

• Newspaper · 2008

  The National

  An English-language newspaper launched by the organization as Abu Dhabi's first newspaper of its kind. It formed a major part of the network's publishing expansion in the late 2000s.

• Newspaper

  Al-Ittihad

  An Arabic-language newspaper included in Abu Dhabi Media's publishing portfolio.

• Magazine and digital media

  Zahrat Al Khaleej

  A consumer publication brand with associated websites and applications identified among Abu Dhabi Media's publishing and digital assets.

• Children's media

  Majid

  A children's publishing and media brand associated with Majid Kids TV and related digital products.

• Documentary television

  National Geographic Abu Dhabi

  An Arabic-market National Geographic television service carrying factual, documentary and exploration-oriented content.

• Digital media

  Zayed Digital TV and Mohtawa

  Digital video and content platforms listed among the network's online activities, complementing its broadcast and publishing brands.

• 2008Abu Dhabi Media Zone

  United Arab Emirates · International

  A proposed media campus intended to attract global broadcasters, publishers and news organizations while providing journalism and filmmaking training.

  Outcome. Several international organizations agreed to establish or explore operations and training activity, but the available material does not establish the initiative's final scope.

  Source
• 2007Circle

  United Arab Emirates · International film industry

  An annual conference focused on film finance, production and professional development for producers, directors, editors, technical personnel and performers.

  Outcome. The conference became an ongoing industry and training initiative, although the available material does not document its full later history.

  Source
• 2007Middle East International Film Festival

  United Arab Emirates · Middle East

  A ten-day film festival hosted in Abu Dhabi to support the emirate's profile as a regional center for cinema and media.

  Outcome. The event formed part of Abu Dhabi Media's broader film and cultural development program.

  Source

• 2023

  Rebranding as Abu Dhabi Media NetworkStrategy

  Background

  The organization sought a network identity reflecting its broad television, radio, publishing and digital portfolio.

  Action taken

  Abu Dhabi Media adopted the name Abu Dhabi Media Network on 19 September 2023.

  Aftermath

  The rebrand established ADMN as the umbrella identity for the organization's media activities.

  Source

• 2019

  UFC broadcast partnershipOther

  Background

  Abu Dhabi Media sought to strengthen its sports content and live-event offering.

  Action taken

  The network signed a multiyear agreement with UFC to broadcast UFC events, beginning with UFC 236.

  Aftermath

  UFC events became part of the network's sports broadcasting proposition in the region.

  Source

• 2017

  Relaunch of Radio 1 and Radio 2Product launch

  Background

  The prior operator stopped running the stations after losing its operating license.

  Action taken

  Abu Dhabi Media relaunched both stations on 3 April 2017.

  Aftermath

  The stations returned to Abu Dhabi Media's radio portfolio.

  Source

• 2008

  Launch of The NationalProduct launch

  Background

  Abu Dhabi Media identified a need for an English-language newspaper serving Abu Dhabi and the wider UAE.

  Action taken

  The company launched The National under founding editor Martin Newland.

  Aftermath

  The newspaper became a central publishing initiative associated with Abu Dhabi's international media ambitions.

  Source

• 2008

  Expansion into film and entertainment financingStrategy

  Background

  The network pursued a larger role in international film production and sought to build Abu Dhabi's media ecosystem.

  Action taken

  It established Imagenation Abu Dhabi and negotiated production and financing partnerships with international entertainment companies.

  Aftermath

  The initiative produced selected projects and was later renamed Image Nation. The Warner Bros. arrangement generated fewer film results than initially expected.

  Source

• 2007

  Creation of a consolidated Abu Dhabi media companyStrategy

  Background

  The Government of Abu Dhabi sought to reorganize the assets of Emirates Media Incorporated into a broader media institution.

  Action taken

  Law No. 13 of 2007 created a wholly government-owned joint stock company.

  Aftermath

  The new company expanded into English-language publishing, digital media, film, international partnerships and additional broadcasting activities.

  Source

• 2021-10-25

  Abu Dhabi Media launches Majid Universe app[2]阿布扎比媒体推出Majid Universe应用arabnews.com

  Reported: 2021-10-25

  Abu Dhabi Media launched the paid Majid Universe app, offering more than 800 hours of content, including shows, games and digital magazines. The app is available in the UAE, Saudi Arabia and Egypt.

1. 1Abu Dhabi Media Networken.wikipedia.org
2. 2阿布扎比媒体推出Majid Universe应用arabnews.com