ABT Marketing Co., Ltd.

ABT Marketing Co., Ltd. is a Japanese marketing consultancy established on March 3, 2017, as a joint venture between Autobacs Seven Co., Ltd. (51%), Culture Convenience Club Co., Ltd. (45%), and V Point Marketing Co., Ltd. (4%, later listed as CCCMK Holdings). Headquartered in Toyosu, Koto-ku, Tokyo, the company operates at the intersection of automotive retail and consumer data marketing. Its name reflects its mission: Automotive Business & Transformation, and its internal motto 'Always Be Testing' captures its commitment to continuous experimentation and improvement. The company's core asset is a combination of two large ID-based datasets: car-life data from Autobacs members and lifestyle data from V Point members. By integrating these, ABT Marketing provides high-resolution analysis of consumer mobility behavior and offers end-to-end marketing solutions, from consulting and market research to digital advertising, direct mail, email, in-store promotions, and social listening. Its services are designed to help clients acquire new customers, enter new categories, execute precise targeted promotions, and measure advertising effectiveness. ABT Marketing also engages in creative work, including branding, product development, print materials, logo design, and website/banner production. Notable creative projects include branding for GORDON MILLER and ARTA MECHANICS. The company has handled promotional campaigns for clients such as TOM'S (complete car exhibition and test drive event) and Lotus (special exhibition of the all-electric hyper SUV Eletre). As a joint venture, ABT Marketing is not publicly listed. It is led by President Tomohito Hada, with a board that includes representatives from Autobacs Seven, Culture Convenience Club, and V Point Marketing. The company continues to position itself as a customer-oriented marketing partner that drives business transformation through data and continuous testing.

ABT Marketing Co., Ltd. was established on March 3, 2017, as a joint venture between Autobacs Seven Co., Ltd., Culture Convenience Club Co., Ltd. (CCC), and V Point Marketing Co., Ltd. The company was created to combine Autobacs' automotive retail expertise and member base with CCC's lifestyle data and V Point loyalty program, forming a data-driven marketing consultancy focused on the automotive and mobility sectors. The joint venture structure gave ABT Marketing access to two complementary ID-based datasets: car-life data from Autobacs members and lifestyle data from V Point members. This integration allowed the company to offer high-resolution analysis of consumer behavior across mobility and daily life, a capability that became its core competitive advantage. From its founding, ABT Marketing positioned itself as a marketing partner that goes beyond analysis to drive action. Its internal philosophy, 'Always Be Testing,' emphasizes a cycle of trial, learning, and improvement embedded in all operations. The company provides a wide range of services, including data solutions, digital advertising, direct mail, email marketing, in-store promotions, social listening, and creative services such as branding, product development, print, logo design, and web production. Over the years, ABT Marketing has worked on campaigns for automotive and lifestyle brands. Notable projects include the first exhibition and test drive event for TOM'S complete cars, and a special exhibition for the Lotus all-electric hyper SUV Eletre. The company also contributed to branding for GORDON MILLER and ARTA MECHANICS. In April 2023, ABT Marketing renewed its corporate website. As of its latest company information, it remains a private joint venture led by President Tomohito Hada, with a board comprising representatives from its parent companies. The company continues to operate from its headquarters in Toyosu, Koto-ku, Tokyo, with a capital of 50 million yen and a March fiscal year-end.

• ABT Marketing Co., Ltd. established as a joint venture between Autobacs Seven, Culture Convenience Club, and V Point Marketing.

• Corporate website renewed.

A customer-oriented marketing partner that transforms businesses through ID-based data and continuous testing.

• Data solutions

  High-resolution analysis and solution planning based on car-life and lifestyle data.

• Digital advertising

  ID-based targeting menus for Yahoo! Ads, YouTube Ads, etc.

• Direct mail (DM)

  Direct approach with fine-grained ID-based targeting, sent directly to homes.

• Email marketing

  Exclusive targeted email delivery for one advertiser; survey-style emails also available.

• In-store promotions

  Events and exhibitions at Tsutaya, A PIT AUTOBACS, Autobacs, etc., with visitor tracking.

• Social listening

  Consumer insight analysis through web surveys and idea submission services.

• Branding and product development

  Strategic branding to establish a unique worldview and differentiate the brand, reflected in product development.

• Print materials

  Catalogs, direct mail, and other printed materials with attention to paper quality.

• Logo design

  Logo creation aligned with branding for long-lasting recognition.

• Website and banner production

  Website design and banner production aligned with advertising menus.

1. 1ABTマーケティング株式会社abtmk.co.jp
2. 2会社情報 | ABTマーケティング株式会社abtmk.co.jp
3. 3ABT Marketing - Wikidatawikidata.org