About Face
About Face is a high-performance, vegan and clean beauty brand by Halsey.
Last updated September 2, 2026
Overview
About Face is a beauty brand offering a range of face, lip, and eye products. The brand emphasizes high-performance, vegan, and clean formulations.
Products and positioning
Holostick
A dual-ended cream + powder eye combo with a holographic finish.
Curtain Call
An ultra-lightweight loose powder that glides onto skin for a mattifying, soft-focused finish.
Shimmerstick
Shimmer-loaded cream + powder eye combo that creates an effortless smoky eye in seconds.
Flagship businesses
- Ballet Beam Highlighting Pearls
- Holostick
- The Outro Cleansing Balm
- The Illusionist Skin-Focused Concealer
- The Performer Skin-First Foundation
- Curtain Call Set & Smooth Loose Powder
- Shimmerstick
Sources
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