Abadi Bakery

Abadi Bakery (מאפיית עבאדי) is an Israeli food company whose flagship product is a savory baked cookie known in Israel as "Eastern cookies" (עוגיות מזרחיות), a thin, crisp, salted cracker-style biscuit. The brand traces its origins to 1838 in Aleppo, Syria, where the Abadi family ran a small home bakery specializing in salted cookies. In 1928 Eliyahu Abadi and his family immigrated to Mandatory Palestine and settled in Jerusalem near the Mahane Yehuda market, opening a home bakery and initially selling cookies from trays carried on the head or from a cart, later from a fixed stall. The family's "secret recipe," developed by the founding generation in Aleppo, was preserved through the move. Eliyahu's son Yosef Abadi, born the same year the family arrived, joined the business at age 13 and is credited with establishing Abadi as a leading Israeli brand; his portrait appears on the company logo. In 1949 Yosef and Simcha Abadi moved production from the home bakery to a factory in the Atarot Industrial Zone in Jerusalem, enabling national distribution. The brand grew into the dominant player in the Israeli savory-cookie category, and from the 1990s expanded internationally through exports led by third-generation manager Yoram Abadi. Today Abadi Bakery produces a range of baked snacks: traditional Eastern cookies in flavors such as sesame, salt, crispy and crunchy; baked wheat-and-corn snacks (חטיפים) in natural and grill flavors, sold in individual packs and 8-pack multi-packs; thin stick snacks (מקלונים); and mixed snack bags (מיקסים). The company states its products are baked without preservatives. According to its own website, Abadi holds roughly 85% of the Israeli Eastern-cookie market and about 30% of Israeli households buy Abadi regularly, making it one of the strongest and most stable brands in the Israeli baked-savory market. The company remains a private, family-linked Israeli food manufacturer headquartered in Jerusalem.

Abadi Bakery began in 1838 in Aleppo, Syria, as a small family business baking salted cookies. The founding generation developed a secret recipe that became the basis of the brand. In 1928 Eliyahu Abadi and his family immigrated to Israel (then Mandatory Palestine), settled in Jerusalem near the Mahane Yehuda market, and opened a bakery for salted cookies in the family home. Initially the cookies were sold from trays placed on the head or on a cart; later Eliyahu acquired a bicycle for distribution, and eventually the family sold from a permanent stall. Eliyahu's son Yosef Abadi, born in 1928, joined the family business at age 13 after leaving yeshiva. Yosef is credited with establishing Abadi as a beloved and respected brand in the Israeli market; his portrait appears on the company logo. In 1949 Yosef and Simcha Abadi expanded from home production and established a factory in the Atarot Industrial Zone in Jerusalem, allowing increased production and national distribution. This move to commercial manufacturing marked a major leap for the brand, which became a leading and beloved name in the Israeli savory-cookie category. In 1962 the Abadi family began cooperating with Angel Bakery to expand production capacity. In 1976 the bakery moved to the Atarot Industrial Zone (as noted in the Hebrew Wikipedia entry). Over the years the company signed cooperation agreements with retail and food companies such as the supermarket chain Shufersal, Cafe Rejwan, and the tea company Wissotzky. In 1978 Yoram Abadi, son of Yosef and third generation of the founding family, joined the company's management and several years later was appointed CEO. In the 1990s the brand gained national momentum. Yoram Abadi also led exports of Abadi cookies to international markets. He was later succeeded as CEO by Avner Zaken. Yosef Abadi, whose portrait is on the logo, died in 2011. Beyond the original salted cookies, now sold worldwide, the company also produces flat pretzel-shaped snacks and whole-grain crackers. It began marketing small "bite" packages in 2005 and healthier versions of cookies made from whole wheat and without sugar in 2012. As of 2007, the plant employed 50 workers with annual revenues of about 75 million shekels and held 71% of the savory Eastern-cookie market share. According to the company's website, it now holds about 85% of the Eastern-cookie market and about 30% of Israeli households regularly purchase Abadi products. In 2025 the company entered a legal dispute with Achva over the latter's launch of a cookie product marketed with red packaging and the name 'Eastern cookies'; Abadi claimed the branding could confuse consumers. The dispute ended in a compromise in which Achva would change the packaging color and enlarge its logo.

• 2025

  Legal dispute with Achva over 'Eastern cookies' branding ends in compromise.

• 2012

  Company launches healthier versions of cookies made from whole wheat and without sugar.

• 2011

  Yosef Abadi, whose portrait appears on the logo, dies.

• 2007

  Plant employs 50 workers with annual revenues of about 75 million shekels and holds 71% of the savory Eastern-cookie market share.

• 2005

  Company begins marketing small 'bite' packages.

• 1990

  Yoram Abadi begins exporting Abadi cookies to international markets.

• 1978

  Yoram Abadi, third generation, joins the company management; later appointed CEO.

• 1976

  Bakery moves to the Atarot Industrial Zone in Jerusalem.

• 1962

  Abadi family begins cooperation with Angel Bakery to expand production.

• 1949

  Yosef and Simcha Abadi establish a factory in the Atarot Industrial Zone, Jerusalem, enabling national distribution.

• 1928

  Eliyahu Abadi and family immigrate to Israel, settle in Jerusalem near Mahane Yehuda market, and open a home bakery for salted cookies.

• 1838

  Abadi family begins baking salted cookies in Aleppo, Syria.

Leading Israeli brand in savory Eastern cookies and baked snacks, emphasizing tradition, authenticity, family heritage, and no preservatives.

• Eastern cookies (עוגיות מזרחיות)

  Traditional savory baked cookies, the brand's flagship, available in sesame, salt, crispy and crunchy varieties, 400g packs.

• Baked snacks (חטיפים)

  Baked wheat-and-corn snacks in natural and grill flavors, 350g packs and 40g individual packs (8-pack multi-packs).

• Thin sticks (מקלונים)

  Thin stick snacks in natural and spicy flavors, 400g packs.

• Snack mixes (מיקסים)

  Mixed snack bags combining two products, 300g packs.

1. 1דף הבית - עבאדיabadibakery.co.il
2. 2אודות - עבאדיabadibakery.co.il
3. 3מוצרים - עבאדיabadibakery.co.il
4. 4חטיפים בטעם גריל - עבאדיabadibakery.co.il
5. 5Abadi Bakery - Wikidatawikidata.org
6. 6מאפיית עבאדי - Hebrew Wikipediahe.wikipedia.org