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AB3

AB3, or Antenne Belge 3, is a French-language private commercial television channel created for Belgium's French Community.

Last updated August 26, 2026

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Overview

AB3, short for Antenne Belge 3, is a private commercial television channel serving the French-speaking community of Belgium. The channel emerged from a project initially developed under the English working name Young TV by audiovisual consultants André Kemeny and Xavier Debatty. They applied for a broadcasting licence in 1995, seeking authorization to establish a new commercial television service in the French Community of Belgium. The application was made during the tenure of Laurette Onkelinx as Minister-President of the Government of the French Community. The operating company, Youth Channel Television, was formally established in August 2000. In March 2001, the government of the French Community approved the company's ability to broadcast in the territory, but required the proposed English-language identity, Young TV, to be replaced with a French name. The project was subsequently renamed AB3, an abbreviation of Antenne Belge 3. The name also reflected the involvement of AB Groupe, which held a 25 percent stake in the project according to the available historical account. AB3 began broadcasting on 6 October 2001 at 18:30 through cable networks serving the French Community of Belgium. Its launch added another private television option to a market already shaped by the public-service channels of RTBF and the commercial channels associated with RTL Group. The channel's core offering is television programming distributed to a Belgian French-speaking audience rather than a broad international consumer product portfolio. The available reference material provides limited detail about AB3's later ownership, programming strategy, management, financial performance, corporate structure, or current distribution status. Accordingly, AB3 is best described on the available evidence as a Belgian French-language broadcast-station brand whose defining historical development was the transition from the Young TV concept to the AB3 identity and its 2001 cable launch. No reliable information in the supplied sources establishes a current parent company, headquarters, executive roster, listing status, or continuing operational status.

History

AB3 originated in a proposed commercial television project for Belgium's French Community. In 1995, audiovisual consultants André Kemeny and Xavier Debatty applied for a broadcasting licence. Their proposal sought to introduce a new private television service into a market that included the public broadcaster RTBF and commercial channels linked to RTL Group. The project was initially associated with the English-language name Young TV. To operate the venture, the company Youth Channel Television was officially formed in August 2000. In March 2001, the Government of the French Community agreed that the company could broadcast in its territory. The authorization was accompanied by a naming condition: the English project name had to be replaced by a French identity. The company therefore adopted AB3, meaning Antenne Belge 3. The name also referenced AB Groupe, which held a 25 percent interest in the venture at that point. AB3 commenced transmission on 6 October 2001 at 18:30. Its initial distribution was through cable networks serving the French Community of Belgium, making cable carriage central to the station's launch and audience access. The channel was positioned as a private commercial broadcaster focused on French-speaking Belgian viewers. The supplied historical material does not document subsequent changes in ownership, programming, management, financial results, market share, or distribution. It also does not establish whether the channel remains active today. The available record therefore chiefly covers the project's licensing process, corporate formation, mandated renaming, relationship with AB Groupe, and launch as a Belgian French-language television channel.

  • 2001

    Broadcasting authorization granted

    [1]

    In March, the Government of the French Community agreed that the project could broadcast, subject to replacing the English working name Young TV with a French name.

  • 2001

    AB3 launches

    [1]

    The renamed channel began broadcasting via cable networks on 6 October at 18:30.

  • 2000

    Youth Channel Television is established

    [1]

    The company Youth Channel Television was formally created in August to operate the proposed television project.

  • 1995

    Broadcasting licence application

    [1]

    André Kemeny and Xavier Debatty applied for authorization to establish a new commercial television channel in the French Community of Belgium.

Products and positioning

A private French-language television channel serving viewers in the French Community of Belgium.

  • Broadcast television channel · 2001

    AB3 television channel

    AB3 is a private commercial television channel intended for the French-speaking community of Belgium. Its service launched through cable networks on 6 October 2001 after the Young TV project received authorization from the Government of the French Community. The channel's offering consists of television programming delivered to a Belgian regional-language audience.

Brand decisions

  • 2001

    Adoption of the AB3 identityOther

    Background

    The television project had been developed under the English working name Young TV. Government approval required the project to use a French name before broadcasting in the French Community.

    Action taken

    Youth Channel Television changed the project name to AB3, short for Antenne Belge 3.

    Aftermath

    The renamed service launched as AB3 on cable networks in October 2001.

  • 2001

    Launch of the AB3 channelProduct launch

    Background

    After receiving approval to broadcast in the French Community of Belgium, the project prepared to enter a market containing RTBF channels and RTL Group channels.

    Action taken

    AB3 began scheduled broadcasting through cable networks on 6 October 2001 at 18:30.

    Aftermath

    The launch established AB3 as a private French-language television option for viewers in the French Community of Belgium.

Recent events

  • 2001

    AB3 begins broadcasting in the French Community of Belgium[1]

    Product launch

    AB3 started broadcasting through cable networks on 6 October 2001 at 18:30, following regulatory approval and the renaming of the Young TV project.

  • 2001

    Young TV project adopts the AB3 name[1]

    Other

    The French Community government approved the broadcasting project but required its English working name, Young TV, to be replaced by a French name. The project became AB3, or Antenne Belge 3.

Sources2 sources

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