Aaron's
A U.S. rent-to-own retailer offering furniture, appliances, electronics, and related products through rental and purchase options.
Last updated August 31, 2026
Overview
Aaron's is a U.S. rent-to-own retailer associated with furniture, appliances, electronics, and other household goods. Its model allows customers to obtain products through rental payments and, depending on the agreement, purchase the merchandise over time rather than paying the full amount upfront. The format is aimed particularly at consumers seeking flexible payment arrangements or facing limited access to conventional consumer credit. Aaron's has operated through physical stores and online channels, with services generally centered on product selection, delivery, and rental-to-own arrangements. The brand is best known for this retail model rather than for a proprietary product portfolio. Its current ownership, public-company status, and operating footprint require verification because they may change following corporate transactions or strategic adjustments.
History
Aaron's was established in the United States in the mid-20th century and initially focused on furniture rental before expanding into appliances, electronics, and other household durables. The brand developed around a rent-to-own model in which customers make periodic payments to use merchandise and may obtain ownership when the contractual requirements are met. Unlike a conventional furniture or appliance retailer, this format combines merchandise sales, rental services, and installment-style payments. Aaron's subsequently expanded through a network of stores and online channels, targeting consumers seeking alternatives to conventional credit and upfront payment. Reliable information available for this entry is insufficient to state its current corporate structure, brand ownership, store count, or public-company status with confidence.
- 1955
Products and positioning
A mainstream lease-to-own and household-goods retailer positioned around flexible payment access, product availability, and a combination of physical stores, franchise locations, and online shopping.
Furniture
Furniture is one of Aaron's core rent-to-own categories, covering durable goods for living rooms, bedrooms, dining areas, and other household spaces. The brand offers these items through flexible payment and rent-to-own arrangements rather than only through outright sales.
Appliances
Aaron's offers household appliances such as refrigerators, laundry appliances, and other durable goods through rental or purchase arrangements. This category reflects the brand's model of reducing the need for a large upfront payment through periodic installments.
Electronics
Electronics are a major household category offered by Aaron's, including televisions and other common home electronics. These products are generally made available through rent-to-own arrangements.
Flagship businesses
- Lease-to-own furniture
- Lease-to-own electronics
- Lease-to-own appliances
- Lease-to-own computers
- Retail and e-commerce household products
Controversies
- 2013Customers bring lawsuit over alleged spyware installed on rented computersControversy
Customers sued Aaron's in connection with alleged monitoring software on rented computers. The allegations included collection and transmission of sensitive information such as Social Security numbers, passwords, keystrokes, and private images. Aaron's said company-level personnel had not installed the software and attributed responsibility to individual franchisees.
- 2013Aaron's reaches Federal Trade Commission settlement over monitoring technologyControversy
Aaron's agreed to a Federal Trade Commission settlement that restricted the use of computer-monitoring technology and required deletion of improperly collected customer information.
- 2013Computer spyware and customer-privacy controversyControversy
Customers alleged that spyware associated with rented computers captured sensitive data, including passwords, keystrokes, Social Security numbers, and private images. Aaron's disputed responsibility at the corporate level and pointed to individual franchisees. The matter resulted in a Federal Trade Commission settlement restricting monitoring practices and requiring deletion of improperly obtained information.
Recent events
- 2024IQVentures completes acquisition of Aaron's
IQVentures completed its acquisition of Aaron's for approximately $504 million. The transaction ended Aaron's status as a publicly traded company and placed the business under private ownership.
M&A - 2022Aaron's acquires BrandsMart USA
Aaron's purchased BrandsMart USA, a regional appliance and consumer-electronics retailer, for a reported $230 million, expanding its retail presence in those categories.
M&A - 2020Aaron's Holdings announces separation into PROG Holdings and The Aaron's Company
Aaron's Holdings announced a corporate separation that created PROG Holdings for the consumer-finance operations and The Aaron's Company for the lease-to-own retail business. The Aaron's Company continued trading under the AAN ticker.
M&A - 2008Aaron's announces sale of Corporate Furnishings division to CORT Business Services
Aaron's announced the sale of its Corporate Furnishings division, which operated 47 stores and had generated approximately $99 million in revenue in 2007 according to the cited reference material. CORT Business Services, a Berkshire Hathaway company, acquired the division.
M&A
Sources
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