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Aaron's

Retailer / private label

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A U.S. rent-to-own retailer offering furniture, appliances, electronics, and related products through rental and purchase options.

Last updated October 20, 2026

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Overview

Aaron's is a U.S. rent-to-own retailer associated with furniture, appliances, electronics, and other household goods. Its model allows customers to obtain products through rental payments and, depending on the agreement, purchase the merchandise over time rather than paying the full amount upfront. The format is aimed particularly at consumers seeking flexible payment arrangements or facing limited access to conventional consumer credit. Aaron's has operated through physical stores and online channels, with services generally centered on product selection, delivery, and rental-to-own arrangements. The brand is best known for this retail model rather than for a proprietary product portfolio. Its current ownership, public-company status, and operating footprint require verification because they may change following corporate transactions or strategic adjustments.

History

Aaron's was established in the United States in the mid-20th century and initially focused on furniture rental before expanding into appliances, electronics, and other household durables. The brand developed around a rent-to-own model in which customers make periodic payments to use merchandise and may obtain ownership when the contractual requirements are met. Unlike a conventional furniture or appliance retailer, this format combines merchandise sales, rental services, and installment-style payments. Aaron's subsequently expanded through a network of stores and online channels, targeting consumers seeking alternatives to conventional credit and upfront payment. Reliable information available for this entry is insufficient to state its current corporate structure, brand ownership, store count, or public-company status with confidence.

  • 1955

Products and positioning

A mainstream lease-to-own and household-goods retailer positioned around flexible payment access, product availability, and a combination of physical stores, franchise locations, and online shopping.

  • Furniture

    Furniture is one of Aaron's core rent-to-own categories, covering durable goods for living rooms, bedrooms, dining areas, and other household spaces. The brand offers these items through flexible payment and rent-to-own arrangements rather than only through outright sales.

  • Appliances

    Aaron's offers household appliances such as refrigerators, laundry appliances, and other durable goods through rental or purchase arrangements. This category reflects the brand's model of reducing the need for a large upfront payment through periodic installments.

  • Electronics

    Electronics are a major household category offered by Aaron's, including televisions and other common home electronics. These products are generally made available through rent-to-own arrangements.

Controversies

  • 2020

    Turtle Creek Assets sues Aaron’s over customer accounts

    Turtle Creek Assets filed a lawsuit alleging that Aaron’s knowingly sold it consumer accounts that were not delinquent or valid. The suit also alleges that some accounts involved identity theft, settled debts, returned goods or legal proceedings.

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Recent events

  • Aaron’s renews national partnership with Boys & Girls Clubs of America[4]

    The Aaron’s Company and the Aaron’s Foundation announced a 20-month renewal of their national partnership with Boys & Girls Clubs of America, including support for a Teen Mental Health First Aid program and an $800,000 commitment.

  • Aaron’s renews partnership with Boys & Girls Clubs of America[5]

    Reported:

    The Aaron's Company and the Aaron's Foundation announced a 20-month renewal of their national partnership with Boys & Girls Clubs of America, including an $800,000 commitment and support for a Teen Mental Health First Aid program.

  • Aaron's partners with PruittHealth to donate PPE[6]

    Reported:

    Aaron's partnered with PruittHealth to donate thousands of protective cloth masks over the following weeks. Aaron's also reported that its Woodhaven Furniture manufacturing facility had converted capacity to produce PPE for donation to local medical centers.

  • FTC approves proposed Aaron’s consent agreement for public comment[7]

    Reported:

    The FTC approved for public comment a proposed consent agreement concerning future contingent purchases and sales of customer lease agreements by Aaron’s with other rent-to-own companies. The agreement remained subject to a 30-day public comment period, after which the FTC would decide whether to make it final.

  • Turtle Creek Assets sues Aaron’s over customer accounts[2]

    Reported:

    Turtle Creek Assets filed a lawsuit alleging that Aaron’s knowingly sold it consumer accounts that were not delinquent or valid. The suit also alleges that some accounts involved identity theft, settled debts, returned goods or legal proceedings.

  • Turtle Creek Assets sues Aaron's over borrower-account data[3]

    Reported:

    Turtle Creek Assets sued Aaron's, alleging that Aaron's sold it delinquent accounts with issues including fraudulent accounts and identity theft, despite promising that the accounts were valid. Turtle Creek Assets is seeking more than $20 million in damages; the allegations are not stated as a court finding.

  • Aaron’s announces Tommy Harper’s appointment to lead Woodhaven Furniture Industries[8]

    Reported:

    Aaron’s announced that Tommy Harper would become Vice President of Manufacturing and lead Woodhaven Furniture Industries effective January 1, 2020, succeeding Michael Jarnagin, who was to retire on December 31, 2019.

Sources8 sources

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