Aardvark Records

Aardvark Records is a British independent record company, music publisher, distributor, PR and synchronisation business founded in 2001 by chairman Andrew Reeve, a former EMI executive. Its original vision was to champion bands based in Cornwall at a time when the region was largely ignored by the UK music industry. The label describes itself as a distribution, publishing, PR and synchronisation company rather than a producer: artists signed to Aardvark are responsible, at their own expense, for recording, mastering and delivering their material. The label operates a roster spanning many genres, with releases unified by quality and passion, and represents artists from locations as far apart as Beijing, Boston, Reykjavik and Rio de Janeiro. Its catalogue includes indie rock, electronic dance music, pop and adult contemporary releases, and it runs a dance-focused imprint, Aardvark Dance, alongside the main Aardvark Records label. Artists on the roster have included dance and trance acts such as Air One, Clubbfire, Front, Yahel and Zetan Spore, and rock and pop acts such as The Truths, Jaff, Little Spitfire and The Code. Aardvark Records was an early adopter of digital and social media. It was one of the first record labels to use podcasting and to support internet radio, and it distributed music videos to platforms including YouTube, Daily Motion, iAm: TV and ROO TV. It also provided full tracks on MySpace, ReverbNation, Sonico, Orkut and Last.fm, ran a blog about music industry developments, and used widgets to let listeners share its music and videos. This early digital strategy helped take its releases to a global audience and built relationships with press and media outside the UK. The company remains an independent, privately held British label and publisher, presenting itself as one of the UK's most innovative independent record companies and as part of a musical community it listens to, learns from and shares with.

Aardvark Records was founded in 2001 by Andrew Reeve, a former EMI executive, together with Alex di Saviola. Reeve's initial vision was to champion bands based in Cornwall, a region that at the time was largely off the music industry's radar. The label's early efforts met with reactions ranging from polite indifference to outright sneering within the industry, but Aardvark persevered and its new business model began to bear fruit in Europe. Rather than operating as a traditional producer, Aardvark Records established itself as a distribution, publishing, PR and synchronisation company. Under this model, when the label makes an offer of signing, it is the artist's responsibility, at their own expense, to have their material recorded, mastered and delivered to Aardvark. This approach allowed the label to work with a broad roster of artists across many genres. Aardvark Records was an early adopter of social media and social networking. It was one of the first record labels to use podcasting and one of the first to support internet radio. Other early moves included providing music videos to YouTube, Daily Motion, iAm: TV, ROO TV and other online music video entertainment websites; providing full tracks on MySpace, ReverbNation, Sonico, Orkut and Last.fm; setting up a blog to share thoughts about music industry developments and news; and using widgets so that listeners could share the label's music and videos with friends. This digital-first business model laid the groundwork for taking Aardvark's releases to a global audience and helped the label build relationships with press and media outside the UK. The label's catalogue spans indie rock, electronic dance music, pop and adult contemporary releases, and it operates a dance-focused imprint, Aardvark Dance, alongside the main Aardvark Records label. Its roster has included dance and trance artists such as Air One, Chris Hale, Clubbfire, Division, EricM, Firedance, Front, Hardformers, Jason Sean, Jeff Alford, Krash Kourse, Ninja Kodou, Phil Hiett, QED, Rados, Staedler & Waldorf, Torso, Yahel, Yuto and Zetan Spore, as well as rock and pop acts such as The Truths, Callel, Adrenalizer, Darrell Delk, Everett Young, Jaff, Kel Pritchard, Kym Franklin & The Cleft Way, Liquid Factor, Little Spitfire, Riveraire, Satya Graha, Steve O'Connor and The Code, and world music and meditation artist Galaxy. The label continues to present itself as one of the UK's most innovative independent record companies, representing artists from many genres and from locations around the world.

• 2001

  Aardvark Records founded by Andrew Reeve and Alex di Saviola.

• Label becomes an early adopter of podcasting and internet radio.

• Label provides music videos to YouTube, Daily Motion, iAm: TV and ROO TV.

• Label provides full tracks on MySpace, ReverbNation, Sonico, Orkut and Last.fm.

One of the UK's most innovative independent record companies, operating as a distribution, publishing, PR and synchronisation company rather than a producer.

• Aardvark Records releases

• Aardvark Dance releases

1. 1Aardvark Records | A Fair Trade record label and music publisheraardvarkrecords.co.uk
2. 2ABOUT US – Aardvark Recordsaardvarkrecords.co.uk
3. 3Aardvark Recordswikidata.org
4. 4Aardvark Recordshu.wikipedia.org