Aao Unhe Yaad Karai

Aao Unhe Yaad Karai (often abbreviated AUYK) is an independent digital media brand focused on Kashmiri-language cultural content, particularly Sufi poetry and folk song lyrics. According to its official website, it was founded in 2020 by Saadath Mohi-ud-din Bhat, who describes the project as originating from a passion to promote the Kashmiri language. The brand operates primarily as a podcast and lyrics publication, distributing episodes and written lyrics through its website at aaounheyaadkarai.in. The platform's content centers on the works of revered Kashmiri Sufi poets and saints, including Shamas Faqeer (RA), Wahab Khar (RA), Rusul Mir (RA), Rehman Dar (RA), and Sheikh-ul-Aalam (RA). Episodes pair recitation or voiceover performance with written lyrics, and the site also provides contextual notes on cultural and religious occasions such as Shab-e-Mehraj. Voiceover artists credited on the site include Aamana Muzaffar, Irma Gul, and Saadath Mohi-ud-din, while transcript writing has been credited to Nasir Roshan Khan. The brand positions itself as "your number one source for all things" Kashmiri podcast, with an emphasis on Kashmiri Sufi poetry. Its audience is primarily Kashmiri speakers and the global Kashmiri diaspora interested in the region's literary and devotional heritage. The website also features recommended podcast equipment, indicating a secondary role as a resource for aspiring podcasters. As a small, founder-led independent media project, Aao Unhe Yaad Karai does not have publicly reported corporate ownership, funding, or listing status. It remains active as of the available evidence, with regular posts dated between 2021 and 2022 and an ongoing podcast series. Its Wikidata entry classifies it simply as a "Podcast," confirming its identity as a digital audio and lyrics brand rather than a physical product or retail entity.

Aao Unhe Yaad Karai was founded in 2020 by Saadath Mohi-ud-din Bhat, according to the brand's official About page. The project began as a passion-driven effort to promote the Kashmiri language, with an initial focus on producing podcasts centered on Kashmiri Sufi poetry. The name "Aao Unhe Yaad Karai" translates roughly to "Come, let us remember them," and the site also uses the variant "Waliv Tem Karhoukh Yaad." From its beginnings, the platform published episodes combining voiceover recitation of traditional Kashmiri Sufi and folk poetry with written lyrics and contextual notes. Early content featured works attributed to saints and poets such as Shamas Faqeer (RA), Wahab Khar (RA), Rusul Mir (RA), Rehman Dar (RA), and Sheikh-ul-Aalam (RA). The website's post archive shows a steady cadence of releases through 2021 and 2022, including episodes tied to occasions like Shab-e-Mehraj. The brand operates as an independent digital publisher rather than a conventional broadcaster or record label. It distributes content through its own website and likely podcast platforms, and it engages contributors including voiceover artists Aamana Muzaffar, Irma Gul, and Saadath Mohi-ud-din, as well as transcript writer Nasir Roshan Khan. The site also recommends podcast microphones, reflecting an ancillary role as a resource for other creators. As of the available evidence, Aao Unhe Yaad Karai remains an active, founder-led project with no reported corporate parent, external funding, or public listing. Its Wikidata entry (Q106764517) classifies it simply as a podcast, underscoring its identity as a digital media brand within the niche of Kashmiri-language cultural preservation.

• 2022

  Continued releases including 'Thar Thar Cham' (January 23), 'Kavo Chukh Mea Traveth' (February 21), 'Karyo Rone Rumale Waav' (February 28), and 'Mati Lo Maarai Mati Lo' (July 15).

• 2021

  Published episodes including 'Wanyo ser-e-asrar' (August 16) and 'Kalam-e-sheikh-ul-aalam' (September 19).

• 2020

  Founded by Saadath Mohi-ud-din Bhat.

Independent digital platform promoting Kashmiri language through Sufi poetry podcasts and lyrics.

• Kashmiri Sufi Poetry Podcast

  Audio episodes featuring recitations of Kashmiri Sufi poetry with voiceover artists.

• Kashmiri Song Lyrics Archive

  Written lyrics of traditional Kashmiri songs and Sufi poetry published on the website.

1. 1Aao Unhe Yaad Karai - Kashmiri folk Song Lyrics & Podcastsaaounheyaadkarai.in
2. 2About us - Aao Unhe Yaad Karaiaaounheyaadkarai.in
3. 3Aao Unhe Yaad Karai - Wikidatawikidata.org