A. Søeborg's Fabrikker
A Copenhagen confectionery company founded in 1849, later acquired by Brdr. Metz and discontinued as an independent brand in 1963.
Last updated August 26, 2026
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Overview
A. Søeborg's Fabrikker was a Danish confectionery company established in Copenhagen in 1849 by A. Søeborg, who was born in 1804 and died in 1892. The business began in Sølvgade and became associated with the development of industrial confectionery production in Copenhagen. In 1872, ownership passed to Søeborg's son, F. Søeborg, who continued the business and expanded its manufacturing capacity. In 1880, the company opened a new factory at Jagtvej in the Nørrebro district. The premises later carried the addresses Jagtvej 95–99 and remained the company's principal manufacturing site for most of its later history. The company changed ownership several times. In 1903, it was acquired by pharmacist Herluf Rubow. In 1941, the business was reorganized as an aktieselskab, the Danish form of a limited company, with pharmacist C. N. Korsgaard serving as chief executive. During the German occupation of Denmark, the Jagtvej factory was damaged by a fire on 23 November 1943. The fire was attributed to sabotage by the BOPA resistance group. The incident became a significant interruption in the company's industrial history, although the available reference material does not specify the extent of the production loss or the precise restoration process. A. Søeborg's Fabrikker also maintained a consumer-facing retail presence. In 1914, it opened a flagship shop at Kongens Nytorv 16 in central Copenhagen. The company used Elisabeth Jerichau-Baumann's painting Mother Denmark in its logo after obtaining permission to do so. Its advertising activities also included a series of cookbooks published by Mathilde Muus under the pseudonym E. Constantin; the books functioned as promotional material for the company. The available material does not identify the complete product catalogue, individual confectionery brands, or sales figures. In 1953, A. Søeborg's Fabrikker was acquired by Brdr. Metz A/S. The acquired business continued to operate as an independent brand for approximately a decade. On 31 January 1963, the A. Søeborg's Fabrikker name was discontinued, while production continued under the Brdr. E. Metz name. This marked the end of the company as an independent consumer brand rather than the immediate end of production at the associated business. The Jagtvej buildings were subsequently sold in 1971. A. Søeborg's Fabrikker is therefore best understood as a historical Copenhagen confectionery manufacturer whose identity survived several ownership changes before being absorbed into the Brdr. Metz operation.
History
A. Søeborg's Fabrikker was founded in Copenhagen in 1849 by A. Søeborg. The original business was located in Sølvgade. In 1872, it passed to Søeborg's son, F. Søeborg. The second-generation owner developed the manufacturing side of the business and in 1880 opened a new factory on Jagtvej in Nørrebro. The factory was later identified with Jagtvej 95–99 and remained central to the company's identity. The company was acquired by pharmacist Herluf Rubow in 1903. Its retail network included a flagship shop at Kongens Nytorv 16, opened in 1914. A. Søeborg's Fabrikker also used licensed cultural imagery in its branding: the company received permission to use Elisabeth Jerichau-Baumann's painting Mother Denmark in its logo. Promotional activity extended to cookbooks published by Mathilde Muus under the pseudonym E. Constantin, which were issued as advertising for the company. In 1941, the business was converted into an aktieselskab. Pharmacist C. N. Korsgaard was identified as its chief executive. The company operated during the German occupation of Denmark, when its Jagtvej factory was affected by a fire on 23 November 1943. The fire was attributed to sabotage carried out by the BOPA resistance group. The available reference does not provide a detailed account of the resulting operational disruption. The company's board in 1950 included Harry A. Jensen, Ove Juel-Christensen, E. Trock-Jansen, and Paul Wilhjelm. In 1953, Brdr. Metz A/S acquired A. Søeborg's Fabrikker. The business continued under its existing identity for a period, but the brand was discontinued on 31 January 1963. Production continued under the name Brdr. E. Metz, indicating that the acquisition transferred the manufacturing activity into the buyer's organization even though the historic name was retired. The Jagtvej buildings were sold in 1971. No current operating company, website, public listing, or surviving independent brand activity is identified in the supplied sources.
- 1971
Jagtvej buildings sold
[1]The former factory buildings on Jagtvej were sold.
- 1963
Brand discontinued
[1]The A. Søeborg's Fabrikker name was retired on 31 January, with production continuing under Brdr. E. Metz.
- 1953
Acquisition by Brdr. Metz
[1]Brdr. Metz A/S acquired the company while initially retaining its independent brand identity.
- 1943
Factory fire
[1]The Jagtvej factory was hit by a sabotage fire on 23 November.
- 1941
Conversion to a limited company
[1]The business was reorganized as an aktieselskab, with C. N. Korsgaard as chief executive.
- 1914
Flagship shop opens
[1]The company opened a flagship retail shop at Kongens Nytorv 16 in central Copenhagen.
- 1903
Acquisition by Herluf Rubow
[1]Pharmacist Herluf Rubow acquired the confectionery company.
- 1880
Jagtvej factory opened
[1]A new factory was inaugurated on Jagtvej in Copenhagen's Nørrebro district.
- 1872
Business passes to F. Søeborg
[1]Ownership was transferred to A. Søeborg's son, F. Søeborg.
- 1849
Company founded
[1]A. Søeborg founded the confectionery company in Copenhagen.
Products and positioning
A Copenhagen-based confectionery manufacturer with a long-established local production base, a central Copenhagen retail shop, and advertising that connected the company with Danish cultural imagery and domestic cooking.
Confectionery
A. Søeborg's Fabrikker confectionery
The company manufactured confectionery products in Copenhagen. The supplied references identify the business as a confectionery company but do not provide a reliable catalogue of specific sweets, recipes, product names, or package formats.
Advertising and promotional publishing
Promotional cookbooks
A series of cookbooks written by Mathilde Muus under the pseudonym E. Constantin was published as advertising for A. Søeborg's Fabrikker. The available material does not establish the complete publication dates or titles of the series.
Marketing campaigns
- 1914Kongens Nytorv flagship shop
Denmark
The company opened a flagship shop at Kongens Nytorv 16, giving its confectionery business a prominent retail location in central Copenhagen.
Outcome. The shop became part of the company's documented retail presence; its later operating history is not specified in the supplied material.
- Mother Denmark logo
Denmark
A. Søeborg's Fabrikker obtained permission to use Elisabeth Jerichau-Baumann's painting Mother Denmark in its logo, linking the brand's visual identity with Danish national imagery.
Outcome. The painting became a documented element of the company's logo and brand presentation.
- E. Constantin cookbook advertising
Denmark
Mathilde Muus published cookbooks under the pseudonym E. Constantin as advertising for the confectionery company.
Outcome. The publications served as branded promotional material, although the available reference does not document circulation or commercial results.
Brand decisions
1963
Retirement of the A. Søeborg's Fabrikker nameStrategyBackground
Following the Brdr. Metz acquisition, the owner chose to end the historic independent brand identity.
Action taken
The A. Søeborg's Fabrikker name was discontinued, with manufacturing transferred to the Brdr. E. Metz name.
Aftermath
A. Søeborg's Fabrikker ceased to exist as an independent brand, although the reference indicates that production continued under the acquiring company's name.
1953
Acquisition by Brdr. MetzM&ABackground
After more than a century of operation and multiple ownership changes, A. Søeborg's Fabrikker was acquired by Brdr. Metz A/S.
Action taken
Brdr. Metz acquired the company while initially allowing the A. Søeborg's Fabrikker brand to continue independently.
Aftermath
The independent brand was discontinued on 31 January 1963, while production continued under the Brdr. E. Metz name.
1941
Conversion into an aktieselskabStrategyBackground
The confectionery business was reorganized as a Danish limited company during its mature operating period.
Action taken
A. Søeborg's Fabrikker became an aktieselskab, with C. N. Korsgaard serving as chief executive.
Aftermath
The company continued operating and was later acquired by Brdr. Metz in 1953.
Recent events
- 1963
Independent brand discontinued[1]
Other
The A. Søeborg's Fabrikker name was discontinued on 31 January 1963, with production continuing under the Brdr. E. Metz name.
- 1953
Brdr. Metz acquires A. Søeborg's Fabrikker[1]
M&A
Brdr. Metz A/S acquired the company, while allowing it to continue temporarily as an independent brand.
- 1943
Jagtvej factory damaged by wartime sabotage fire[1]
Other
The factory was hit by a fire on 23 November 1943, attributed to sabotage by the BOPA resistance group.
- 1880
Factory relocated to Jagtvej[1]
Other
F. Søeborg inaugurated a new factory on Jagtvej in Nørrebro, which became the company's principal industrial site.
- 1849
A. Søeborg's Fabrikker founded in Copenhagen[1]
Other
A. Søeborg established the confectionery business in Copenhagen.
Sources1 sources
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