A Mí No Me La Hacen

A Mí No Me La Hacen, commonly abbreviated as AMNMLH, is a Peruvian nongovernmental organization focused on media and information literacy. Its name translates approximately as “I am not easily fooled,” reflecting its emphasis on helping people question, interpret, verify, and responsibly use information. Founded in 2020, the organization works in response to the spread of misinformation and the broader “infodemic” environment, using education and public engagement rather than a top-down fact-checking model alone. The organization describes its approach as grassroots and bottom-up. Its activities include workshops, public discussions, online educational materials, and events addressing information consumption from multiple disciplinary perspectives. These perspectives include journalism, the natural sciences, and behavioral sciences, allowing the organization to connect questions about evidence and verification with questions about human behavior, communication, and media systems. A Mí No Me La Hacen has made free access an important part of its public-oriented model. Since launching its first symposium in 2020, it has organized recurring activities connected with UNESCO’s Global Media and Information Literacy Week. It has also used social-media channels and, more recently, YouTube livestreaming to make symposiums and related events available to people who cannot attend in person. This combination of educational programming and digital distribution has helped it extend its reach beyond conventional classroom settings. The organization’s work has been conducted through relationships with Peruvian and international institutions. The partners and collaborators identified in reference material include the UNESCO Office in Peru, Peru’s Consejo Consultivo de Radio y Televisión (CONCORTV), the Embassy of Finland, Pontificia Universidad Católica del Perú, the Goethe-Institut, and Agence Française de Développement. It has also participated in activities associated with the Peruvian Ministries of Education and Communication, as well as UNESCO seminars and discussions. AMNMLH received the UNESCO Global Media and Information Literacy Award in 2021, recognition that established it as a notable organization in the field. In 2022, it participated in the sixth Alfamed Congress in Arequipa, an international gathering of media and information literacy specialists from Latin America, and received a distinction from the Peruvian NGO Democracia Digital for its advocacy. In 2023, it announced a PC video game titled “Infodemic: Journalism in Crisis,” extending its educational mission into an interactive format. The available reference material does not identify a founder, formal legal owner, headquarters city, revenue figures, or a standalone official website.

A Mí No Me La Hacen was established in Peru in 2020 as a nongovernmental organization devoted to media and information literacy. Its formation came during a period when public debate about misinformation, manipulated content, and the broader information crisis had become especially prominent. The organization framed its mission around combating the infodemic through education, encouraging people to assess sources and claims rather than accepting information passively. From the beginning, AMNMLH adopted a multidisciplinary and participatory approach. Its programming has drawn on journalism, natural sciences, behavioral sciences, and other perspectives relevant to how information is produced, circulated, interpreted, and acted upon. Workshops and online resources form the core of its educational work, while public events provide opportunities for discussion among practitioners, educators, researchers, and interested members of the public. The organization’s first symposium took place in 2020. It subsequently developed a recurring symposium model associated with UNESCO’s Global Media and Information Literacy Week. These events have supported its advocacy for broader access to media and information literacy education in Peru. AMNMLH has also used social networks and YouTube livestreams to distribute events more widely and preserve a degree of open access for people outside the immediate event location. Its institutional relationships have included the UNESCO Office in Peru, CONCORTV, the Embassy of Finland, Pontificia Universidad Católica del Perú, the Goethe-Institut, and Agence Française de Développement. The organization has also participated in seminars linked to UNESCO and Peru’s Ministries of Education and Communication. These relationships have helped connect its grassroots educational orientation with public institutions, cultural organizations, universities, and international actors. Recognition followed relatively soon after its creation. In 2021, AMNMLH received the UNESCO Global Media and Information Literacy Award for its contribution to the field. In 2022, it participated in the sixth Alfamed Congress in Arequipa, an international Latin American meeting focused on media and information literacy. That year, Democracia Digital also gave the organization a distinction for its advocacy work. In 2023, A Mí No Me La Hacen announced Infodemic: Journalism in Crisis, a PC video game intended to present information and journalism challenges through an interactive medium. The announcement suggested an expansion of the organization’s educational toolkit beyond workshops, symposia, and social-media content. The available material does not provide details about the game’s release date, developer, distribution, funding, or reception. It also does not identify AMNMLH’s founder, executive leadership, legal structure, headquarters city, financials, or a separate official website. Its documented public identity remains that of an active Peruvian media and information literacy organization.

• 2023

  Infodemic: Journalism in Crisis announced

  [1]A Mí No Me La Hacenen.wikipedia.org

  AMNMLH announced an educational PC video game focused on journalism and the information crisis.

• 2022

  Participation in sixth Alfamed Congress

  [1]A Mí No Me La Hacenen.wikipedia.org

  The organization participated in the sixth Alfamed Congress in Arequipa, Peru.

• 2022

  Democracia Digital recognition

  [1]A Mí No Me La Hacenen.wikipedia.org

  Democracia Digital gave AMNMLH a distinction for its media and information literacy advocacy.

• 2021

  UNESCO Global Media and Information Literacy Award

  [1]A Mí No Me La Hacenen.wikipedia.org

  AMNMLH received a UNESCO award recognizing its work in media and information literacy.

• 2020

  Organization founded

  [1]A Mí No Me La Hacenen.wikipedia.org

  A Mí No Me La Hacen was founded in Peru to promote media and information literacy and to address misinformation through education.

• 2020

  First media and information literacy symposium

  [1]A Mí No Me La Hacenen.wikipedia.org

  The organization began its symposium program, which later became associated with UNESCO’s Global Media and Information Literacy Week.

A public-interest, education-led media and information literacy organization that uses grassroots programming, multidisciplinary perspectives, partnerships, and digital channels to help people navigate misinformation and the wider information environment.

• Educational program · 2020

  Media and information literacy workshops

  Workshops are a central part of AMNMLH’s grassroots education model. They address how people encounter, evaluate, and use information, drawing on journalism as well as natural and behavioral sciences. The available material does not specify a standardized curriculum, participant volume, or delivery schedule.

• Public event · 2020

  Annual media and information literacy symposiums

  The organization’s symposiums provide a recurring forum for public discussion and advocacy around media and information literacy. They have been organized in connection with UNESCO’s Global MIL Week and distributed through social media and livestreaming to broaden access.

• Educational video game · 2023

  Infodemic: Journalism in Crisis

  Infodemic: Journalism in Crisis is an announced PC video game intended to explore journalism and the challenges of navigating an information crisis. The available source does not establish its release date, production partners, availability, or final product status.

• 2020Media and information literacy symposium program

  Peru

  AMNMLH began a symposium program to promote public understanding of media and information literacy. The program has continued through events associated with UNESCO’s Global MIL Week.

  Outcome. The symposiums became a recurring public-facing component of the organization’s work, with later events made more accessible through digital channels.

  Source
• Digital access and livestream education

  Peru

  The organization has used social-media channels and YouTube livestreams to distribute educational events and related content beyond in-person audiences.

  Outcome. The approach supports the organization’s stated goal of free and broad access to media and information literacy education.

  Source

• 2023

  Expansion into educational gamingProduct launch

  Background

  AMNMLH’s existing work focuses on helping the public understand misinformation, journalism, and the information environment.

  Action taken

  The organization announced the PC video game Infodemic: Journalism in Crisis as a new interactive educational format.

  Aftermath

  The available material does not report a release, audience response, or measurable outcome.

  Source

1. 1A Mí No Me La Hacenen.wikipedia.org