A Hundred Monkeys
A Berkeley, California-based naming and writing studio founded in 1990.
Last updated September 2, 2026
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Overview
A Hundred Monkeys is a naming and writing studio based in Berkeley, California. It was founded in 1990 by Danny Altman. The studio specializes in naming and brand messaging, with a focus on distillation and making every word count.
History
A Hundred Monkeys is a naming and writing studio based in Berkeley, California. It was founded in 1990 by Danny Altman after leaving the design/ad agency Altman + Manley. Danny's son Eli joined full-time in 2009, and other team members joined over the years.
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