Batanga Media was an independent digital media company serving the U.S. Hispanic and Latin American markets. Batanga Media's digital properties include Batanga.com, Batanga Radio, iMujer.com, and BolsadeMulher.com. Founded in 1999 by Troy McConnell, Luis Brandwayn and Jochen Fischer in North Carolina, Batanga Media is now headquartered in Miami, Florida with operations in 14 countries including Brazil, Chile, Colombia, Mexico, Peru, and Venezuela.
Batanga Radio was an online music streaming service owned and operated by Batanga Media.[145] Batanga Radio users stream millions of songs per year and create over hundreds of thousands of custom stations every month. Batanga Radio was built to be an online radio application. Batanga Radio users can “tell” the application to add or remove certain artists, songs, genres and even decades of music. Batanga Radio's playlist technology reacts to user interactions and a user’s location. Song lyrics are available on every song page and as every song plays. With every song that plays on Batanga Radio, users receive a list of five similar tracks to explore, listen to and/or add to their playlists. Using the songs and artists already chosen by users, the application identifies new songs that are similar. Batanga Radio is accessible across mobile and tablet devices. In 2016, Batanga Media and Discovery Networks became partners.[146]
In early 2017, Batanga Media announced the change of its name to Vix.com, and described their new editorial line and approach as follows: "We create content that sparks curiosity and adds value to millions of people every day. Our content lives in English, Spanish and Portuguese on Vix.com, and across a variety of social platforms such as Facebook, Instagram, and YouTube. With over 50 million social followers, our content reaches over 325 million people and our videos receive more than 1 billion views every month. We are proud to be the largest independent digital media content company for the U.S Hispanic market, Latin America and Brazil."[147]
