True Religion Brand Jeans is an American clothing company established in 2002 by Jeff Lubell and fashion designer Kym Gold and is based in Vernon, California.
Overview
Founded in 2002 by then-husband and wife team Jeff Lubell and Kym Gold, True Religion brand designer jeans are manufactured from premium denim. They also make designer clothing, some of which is made in the United States. In 2009, True Religion was sold in about 900 boutiques and specialty stores in 50 countries on six continents.[1] In May 2021, the company owned 50 retail stores in 30 countries.[2]
History
Unusually, the brand began with the 2002 production of about 14,000 pairs of jeans, being, the co-founder Lubell has remarked, contrary to the typical business model, in which "you make a sample line, go to market, get orders, and ship your production."[3]