2010s–present
Today, the privately held company remains under the leadership of the Von Maur family, including co-chairmen Charles R. von Maur and Richard B. von Maur, as well as president James D. von Maur. Von Maur offers free gift wrapping year-round as well as free shipping year-round. Von Maur caters to the typical middle-class consumer. In the past five years, the chain has expanded out of its Midwestern home territory to open stores in Georgia, Alabama, New York, and Oklahoma.
September 18, 2010 marked Von Maur's entrance into the St. Louis, Missouri market as the anchor of The Meadows shopping center in Lake St. Louis.
On November 11, 2010, Von Maur announced the chain would open its first store in the Southeast in the Atlanta suburb of Alpharetta. The regional flagship store would convert a former location previously occupied by Lord & Taylor, then Belk, at the North Point Mall into a much larger anchor. The store opened in early November 2011.[8]
In March 2011, it was reported Von Maur would enter the Wisconsin market with a store in the Milwaukee area at a new lifestyle shopping center in Brookfield named The Corners.[9] The proposed store was to have been combined with a three-story parking structure and had been predicted to open in the fall of 2014, but numerous project delays occurred.[10] Von Maur's 32nd location, it opened on April 8, 2017.[11]
In September 2011, Von Maur announced that it would open a store in Coralville, Iowa, at Iowa River Landing, replacing the chain's Iowa City store, previously located at Sycamore Mall.[12]
In November 2011, it was announced that Von Maur would enter New York State with its first store at Eastview Mall, outside Rochester, replacing a Bon-Ton store. Von Maur's first northeast location opened on October 26, 2013.[13][14]
Von Maur announced in early January 2012 they would be opening their second Atlanta area store at the soon-to-be shuttered Bloomingdale's location at Perimeter Mall in north suburban Dunwoody, while the company's president said that he would like to have four or five stores in the market during this time.[15] The three-story, 240000 ft2 store opened on November 10, 2012.
On November 2, 2013, the chain opened its first store in Alabama, at the Riverchase Galleria in the Birmingham suburb of Hoover.[16] The store is located in the space first occupied by Macy's, then Proffitt's, and later Belk.
On February 27, 2013, it was announced that Von Maur would be opening a new location in Oklahoma City as the fourth anchor store at Quail Springs Mall, replacing Sears. The 155000 ft2 facility opened on October 18, 2014 and marked the 30th location for Von Maur.[17]
In September 2016, Von Maur would open their third Georgia store in a former Nordstrom location at the Mall of Georgia in Buford, Georgia.[18][19]
In March 2016, the company announced that it would open a second store in the Minneapolis-St. Paul area. The two-story, 140,000-square foot store at Rosedale Center opened on October 13, 2018, joining the existing store at Eden Prairie Center.[20]
In February 2017, It was announced that the longstanding Sears store at Woodland Mall in the Grand Rapids suburb of Kentwood, Michigan, would close and will reopen as Von Maur in 2019 along with other additions to the mall.[21]
In February 2018, the company announced it would open a store at the Jordan Creek Town Center in West Des Moines, Iowa. That store opened in 2022 and replaced the Valley West location.[22]
In August 2022, the company announced it would open a store at South Hills Village in suburban Pittsburgh, its first store in the state of Pennsylvania.[23]
On December 16, 2025, the company announced it would open a store at Freehold Raceway Mall in Freehold, New Jersey in the former Nordstrom spot in Fall 2027.
