Telecom Argentina S.A. operating commercially under the brand name Personal is the major local telephone company for the northern part of Argentina, including the whole of the city of Buenos Aires. Briefly known as Sociedad Licenciataria Norte S.A., it quickly changed its name, and is usually known as simply "Telecom" within Argentina.
Together with Telefónica de Argentina in the southern part of the country, was part of the national fixed telephone market duopoly, until 8 October 1999. Telecom also operates the mobile phone service Personal, the cable modem service Arnet-Fibertel and the cable operator Cablevisión, now under the brand "Flow".
In December 2025, the company announced that it would unify its brand and operate as Personal, while maintaining its corporate name as Telecom Argentina S.A.
History
In 1990, Argentina started to privatize most of its state-owned utilities: power, water, trains, and telecommunications, just to name a few. The monopoly of state-owned phone service ENTel was split into two territories: Stet International (the previous name of Telecom Italia