Tata Salt was launched in 1983 by Tata Chemicals as India's first packaged iodised salt brand. The brand is now the biggest packaged salt brand in India, with a market share of 17%.
The Indian salt market
As of June 2019, more than 90 thousand metric tonnes of Tata Salt is sold through over 65 lakh retail outlets reaching 161 million households across the country each month.[1]
The market for packaged iodized salt and other salts in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Ankur, Annapurna, Sarbu, Captain Cook, i-shakti, Nirma Shudh and Aashirvaad. However major competition is only given by Surya Salt which holds the second largest market share after Tata Salt. There are lot of players in the Indian market especially in the south India, In South India S.K.S.C.NADARAJAN & BROR.[2] is one of the oldest organization in the salt industry active since 1942, They are known for transporting salt through bulk cargo trains from Tuticorin to West Bengal This bulk cargo train was entirely dedicated for transporting Salt from Tuticorin to the East coast.