Aashirvaad is a brand of staple food and kitchen ingredients owned by ITC Limited.[1] The Aashirvaad brand was launched in 2002 and its range of products include atta, salt, spices, instant food mixes, dairy products, and superfoods.[2]
Products
Atta
ITC entered the branded atta (packaged wheat flour) market with the launch of Aashirvaad Atta in Bengal and Chandigarh on 26 May 2002. The product is now available all over India.[3] The Aashirvaad package is PET Poly, with the design showcasing the farming process undertaken in the rural heartland of India in the form of a Madhubani art.[4]
Aashirvaad Select Atta is made from Sharbati wheat which comes from Sehore district Madhya Pradesh.
Business Line reported that Aashirvaad brand was the market leader in packaged atta, with a market share of 28% and turnover of inr 42000000000 in 2018.[5]
Salt
External links
References
- ITC Foods Business www.itcportal.com, retrieved 2017-12-21^
- Suneera Tandon. ITC strengthens nutrition portfolio under Aashirvaad brand mint, 3 July 2019, retrieved 25 February 2023^
- Aashirvaad ITC, retrieved 23 June 2013