Strellson

Strellson AG, based in Kreuzlingen (TG), is Switzerland's largest menswear manufacturer.[1][2][3]

History

Strellson was founded in 1984 by fashion entrepreneurs and former Hugo Boss owners Uwe and Jochen Holy. They rebranded the coat manufacturer Friedrich Straehl & Co. AG that they had acquired in 1984.[4] In 1985 the first collection including suits, sports jackets and trousers was released. From 1999 to 2012 Strellson held the European licence for Tommy Hilfiger Tailored Clothing. In 2003 Strellson gained prominence when they launched a limited edition of their so-called Swiss Cross jackets that were made from old military blankets. Furthermore, the Strellson AG earned 33% of the JOOP! GmbH in that year. In 2004 the Strellson AG took over the Windsor GmbH. In 2005 the Swiss Cross sportswear label was released and the firms of Strellson AG and Windsor GmbH emerged as one company under the Holy Fashion Group umbrella. In 2007 Strellson granted licences for Strellson shoes and bags to Müller & Meirer Lederwarenfabrik GmbH in Kirn, Germany. In 2008, German member of parliament Cem Özdemir, dubbed "Germany's best-dressed politician" by Men's Health magazine, participated as a model in a Strellson advertising campaign.[5] A hooded jacket made by Strellson caused headlines in the British press in 2008 because it included a Swiss Army-style knife attached by a chain in a pocket. As the sale of knives to minors is illegal in Britain, retailers were forced to withdraw the product.[6]

Magazine

Strellson publishes a lifestyle magazine, N°1, which features the work of noted photographers. The magazine had a print run of 45,000 as of 2007 and is sold at kiosks, in bookstores and in Strellson shops.[7]

External links

• Official Strellson website
• Official Strellson Facebook fanpage