Joop GmbH, branded JOOP! (pronounced in German, roughly: yope; known in English as ), is a German luxury fashion house specializing in contemporary clothing and cosmetics.
History
The company was founded as a designer label by German fashion designer Wolfgang Joop in Hamburg, Germany, in 1986. Joop, who had been selling designer clothing under his last name since 1981, established a successful license business that eventually offered upscale womenswear, menswear, kid's clothing, accessories, and home articles.[1] To distinguish the brand from himself as an artist he added an exclamation mark to the name. A secondary denim and sportswear collection, ''Joop! Jeans'' was created in 1988.[2] The company is most notable for its vast fragrance range originally launched in 1987. In the mid-1990s, Joop! fragrances were introduced to the American market while its fashions were presented at New York Fashion Week and sold by American retailers such as